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Toyota C-HR Concept is a high-riding hybrid hatch [w/video]

Despite having the tendency to offer decidedly bland production cars, Toyota occasionally surprises us with interesting concept cars. Such is the case with the C-HR concept making its debut at the Paris Motor Show this week. It's a concept showing forward-thinking design that hints at "a type of crossover vehicle Toyota would like to bring to market," according to the automaker's release, and it rides on an all-new platform and uses a hybrid powertrain.
About that powertrain: Toyota isn't revealing anything, just saying that it will - brace yourselves - "deliver significantly improved fuel efficiency" (over what, exactly?) The car also uses a brand-new architecture, though it hasn't really revealed any major details about that aspect, either.
It's a high-riding, muscular thing, with a rakish hatchback shape. Should it reach production, Toyota says it would take the shape of a C-segment crossover. It'd be cool to see something like this hit the road someday, but for now, we won't hold our breath.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota GT86 GT4 racer is ready for UK competition

It's about time we saw someone cook up a legitimate race version of the delectable Toyota GT86, and now it looks as if GPRM has done just that. The Buckingham-based race engineering team has built the creation you see here, complete with a turbocharged 2.0-liter, direct-injection four-cylinder boxer cooked up by Nicholson McLaren Engines. The team says the new mill delivers between 360 and 400 horsepower to the rear wheels depending on final testing, which is a sight bit more than the 197 horses the naturally aspirated stock mill offers.
The car will compete in GT4 events, including the Avon Tyres British GT Championship. Technically, the GPRM effort isn't factory backed, but the team says the effort "has the blessing of Toyota Great Britain." How could it not? You can check out the brief press release below below, and be sure to take a closer look at the machine in our gallery.