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Toyota struggling in Latin American market, attempting recovery

With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.

Toyota GT86 14R-60 shows how to do lightweight at a steep price

Toyota is finally making good on its Griffon concept from last year with this limited-edition 14R-60 that basically hops through the Toyota Racing Development catalog to imagine the ultimate lightweight GT86 (the continental relative to the Scion FR-S/Subaru BR-Z). Unfortunately, it's not coming stateside, and even if this modded Toyobaru were coming here, you might not want to pay the rather steep price.
Like the concept, the 2.0-liter boxer engine still makes the same 197 horsepower and 151 pound-feet of torque. However, the drivetrain isn't entirely untouched thanks to a new air filter, engine oil cooler, a reinforced clutch, lightweight flywheel, and mechanical limited-slip differential from TRD. The six-speed transmission is also tweaked, with different gearing in first and second and an altered final drive ratio.
To keep things planted the suspension gets a new coilovers, a V-shaped tower brace in the front and another in the rear. Improved deceleration comes thanks to upgraded brakes. There also are even more goodies on the outside, including a complete body kit that includes a carbon-fiber roof and massive rear spoiler. The stock wheels are replaced with 18-inch forged magnesium units, as well.

Toyota working on cars that hover above the roadway

Toyota is one of the largest automakers in the world, but it's not content simply building and selling conventional cars - it's been at the forefront of numerous advancements in ground transportation. It is widely credited with advancing the cause of hybrid propulsion, and alongside Audi and Google, is among the first automakers seriously testing self-driving cars. We could go on, but the news here is that Toyota is reportedly developing vehicles that hover above the road surface instead of rolling along it.
The news comes from Hiroyoshi Yoshiki, one of Toyota's tech gurus, who revealed at Bloomberg's Next Big Thing summer in San Francisco that the company is working on hovering cars - ones that travel just above the road surface, but don't actually fly in three-dimension space.
According to The Verge, a spin-off of our own sister-site Engadget, Yoshiki refused to elaborate on what the project entails and how far along it is. He was speaking along acting NHTSA chief David Friedman, who lauded such advancements as a "great taste of innovations to come," but stressed the significance of more concrete improvements to conventional automobiles - like inter-car communications to keep vehicles from colliding on the highway - as more relevant to today's industry.