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Toyota: One Bold Choice

Toyota paired paralympian Amy Purdy and the incomparable words of Muhammad Ali in its 2015 Super Bowl spot, How Great I Am. Interspersing cuts of Purdy triumphing over her disability with images of the new-for-2015 Camry, Toyota tied its ad in with the simple hastag, #OneBoldChoice. That said, we aren't sure how this spot will play for those who aren't familiar with Purdy's triumphant story. We've already sampled the refreshed Camry in a lengthy and comprehensive review, so head over and have a look.

Toyota sees profit slip but beat earlier forecasts

TOKYO — ToyotaÂ’s July-September profit fell 11% from a year earlier as the coronavirus pandemic slammed global demand, but JapanÂ’s top automaker appeared to be holding up better than weaker rivals that have sunk into the red. Toyota reported Friday a quarterly profit of 470.5 billion yen ($4.5 billion), down from 530 billion yen a year ago. Quarterly sales slipped to 6.77 trillion yen ($65 billion) from 7.64 trillion yen. Its president, Akio Toyoda, told reporters Toyota employees worked extremely hard, including making masks and face shields and boosting efficiency at factories to achieve results despite the pandemic. “Toyota has become gradually stronger,” he said, offering gratitude and praise for how resilient Toyota has proven itself to be. “This shows how each individual worked so hard,” said Toyoda, the grandson of the automakerÂ’s founder, vowing that each of its employees will keep thinking about contributing to a better world. Toyota raised its global sales forecast to 9.4 million vehicles for the fiscal year through March 2021, better than its earlier forecast for 9.1 million vehicles. ThatÂ’s still lagging behind the more than 10.5 million vehicles sold in the last fiscal year. Toyota, based in Toyota city in Aichi, central Japan, said it expects to record a 1.4 trillion yen ($13.5 billion) profit for the fiscal year. It earlier projected 730 billion yen ($7 billion) in profit. Toyota, which makes Lexus luxury models and the Prius hybrid, recorded 2 trillion yen ($19 billion) in profit the previous fiscal year. ToyotaÂ’s operating income fell in most regions, including Japan and other Asian markets, but improved in North America. Operating Officer Kenta Kon expressed caution about the U.S. outlook, given the rising coronavirus cases. But he said ToyotaÂ’s latest models were popular, and dealers were adjusting incentives to get good results. All the worldÂ’s automakers have been slammed by shrinking demand as COVID-19 squelches economic activity. Some nations, including Japan, have sunk into recession. Although uncertainties persist about further outbreaks and when a vaccine might be available, there are signs of recovery in some parts of the world. Japan has managed to keep pandemic-related deaths at fewer than 2,000. It has reported about 105,000 cases nationwide.

Toyota rolls out all-new HiLux pickup Down Under [UPDATE]

Never heard of the Toyota HiLux? That could be because it's not sold in America. But it's been around in other markets for 47 years now, over the course of which it has sold over 16 million units. Suffice it to say, then, that the HiLux is a vital product for the Japanese automaker, so the introduction of the new model you see here is a big deal on a global scale. The eighth-generation HiLux is the first all-new one in a decade, and benefits from some substantial improvements. It's touted as tougher and more capable than the ten-year-old model it replaces, but also safer and more comfortable. It boasts more interior space, a larger fuel tank and greater hauling capabilities. In the right spec, it'll tow more than 7,700 pounds and carry up to 2,700. There's a staggering array of configurations to choose from: 31 in all, resulting from two drivetrains, two transmissions, four engines, three cabin sizes and three levels of trim (in Australia at least - see update below). The top 4.0-liter V6 carries over and the 2.7-liter four has been upgraded for higher output and efficiency, but there are two new common-rail turbo-diesels on offer: a 2.4 with 164 horsepower and 295 pound-feet of torque, and a 2.8 with 174 hp and 332 lb-ft. They're mated to new six-speed manual and automaker transmissions, and buyers in the many markets where the HiLux contends will also be able to select a new Hi-Rider model that combines two-wheel drive with the ride height of the 4x4. The new HiLux is being introduced today in both Thailand and Australia, which are hardly random choices for the new model's debut. Though the truck is manufactured in six countries around the world, the Thai plant alone accounts for 70 percent of its production. And in Australia, the HiLux has not only been the top-selling commercial vehicle for the past 17 years running, but stands as the country's most popular vehicle of any kind – making it Oz's equivalent to our Ford F-150. UPDATE: While the HiLux is clearly a vital product for Toyota in the land Down Under, that's not the only place where it will be sold - and the details listed above will change from market to market. "Specs will differ across the globe, including engine availability," a spokesman for Toyota in Europe told Autoblog. The company's Australian PR rep confirmed that "Each region has its own unique requirements. Engine specs change based on emissions requirements for instance.