2015 Toyota Sienna Xle Minivan 4d on 2040-cars

Auto blog

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2018 Honda Odyssey bests Pacifica, Sienna in minivan crash, LATCH tests

Honda has a lot to be proud of following the latest round of passenger small-overlap crash testing by the IIHS. The safety organization tested the 2018 Honda Odyssey, 2018 Chrysler Pacifica and 2018 Toyota Sienna, and the Odyssey managed the best rating of "Good." The Pacifica followed behind with an "Acceptable" rating, and the Sienna brought up the rear with just a "Marginal." Both the Pacifica and Sienna lost points because the structure around the passengers collapsed to differing extents, leading to parts of the structure intruding into the passenger compartment. The Pacifica didn't intrude enough to harm passengers, with each injury area still having a Good rating, but the Sienna's structure intruded far enough to potentially harm the leg and foot areas, leading to an Acceptable rating in those specific areas. In addition to the small overlap crash test, the IIHS evaluated all three minivans for LATCH child seat anchor ease of use. Once again, the Odyssey aced the test with a Good+ rating, which is awarded for both ease of use and offering multiple anchor point options. The Pacifica and Sienna swap the crash test ratings, with a Marginal for the Chrysler and an Acceptable for the Sienna. The Odyssey and Pacifica can both brag that they're Top Safety Picks, and they'd get Top Safety Pick+ awards if they weren't hampered by headlights that only get Acceptable ratings. The Toyota Sienna fails to earn the regular Top Safety Pick award because both small overlap tests yielded results that were too low. Only one other minivan tested by IIHS has the Top Safety Pick rating, and that's the Kia Sedona. It earns an Acceptable rating in LATCH usability, and its headlights actually earned a Good rating. It hasn't undergone passenger-side small overlap crash testing yet. If it fares well, it could get bumped up to a Top Safety Pick+ rating. Related Video: Image Credit: IIHS Chrysler Honda Toyota Safety Minivan/Van consumer toyota sienna chrysler pacifica IIHS Top Safety Pick

Toyota issues multiple recalls for 6.4 million vehicles worldwide

It looks like 2014 may go down as the year of recalls. We were already at a record pace, and now it seems Toyota is recalling 6.39 million vehicles worldwide, including about 30 of its models for a variety of problems. None of the faults have caused any injuries or fatalities, but there have been two reports of fires caused by a defective engine starter motor.
Toyota's numbers show 1.772 million vehicles being recalled in the US, but that includes some overlap because the Yaris is being repaired for multiple faults. According to The Detroit News, there are 2.36 million affected models in all of north North America, 1.09 million in Japan and 810,000 in Europe, plus smaller numbers in other regions.
Among the vehicles recalled in the US are 1.3 million units of the 2009-2010 Corolla, Matrix and Tacoma, the 2008-2010 Highlander, the 2006-2008 Rav4 and 2006-2010 Yaris. The problem is that the driver's airbag module is attached via a spiral electrical cable. The connections on the cable can be damaged when the steering wheel is turned, which deactivates the airbag and causes the airbag warning light to come on. Toyota is replacing the cable with an improved part, but it's still making preparations to begin the repair. The company is sending affected owners notifications in the mail. According to The Detroit News, an unspecified number of Pontiac Vibe vehicles are also included in this recall because it shares the part with the Matrix.