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Toyota SEMA concepts promote active lifestyles, rallying [w/video]

Toyota has six vehicles that it's bringing to the Specialty
Equipment Market Association (SEMA) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports.
We'll lead off with the CamRally Camry, developed by NASCAR driver Parker Kligerman, Kyle Busch Motorsports and Mooresville, NC shop Detroit Speed, Inc. for the Dream Build Challenge, because it appeals to us gearheads (sure, call us one-sided). It was totally transformed into a rally vehicle, and it has to be the most badass Camry we can remember seeing. The sedan is always a bit flaccid-looking in stock form, but the CamRally's wide body and other exterior upgrades and the turbocharger make us forget about that, as do its stripped, painted interior and Sparco race seat.

Japan's Prime Minister likes Toyota FCV's pickup, zero emissions

Japan's prime minister has a lead foot, apparently. Prime Minister Shinzo Abe recently had a photo op with Toyota's first production hydrogen fuel cell vehicle, even getting behind the wheel for a spin (no chauffeur for him, so much respect on our part). His primary impression was that the car had great pickup, before settling on the more politically correct view of noting the vehicle's lack of emissions. In the 87-second video below, we can see the prime minister's appreciation of the car's performance as Toyota Motor Corp. Managing Officer Satoshi Ogiso dutifully rides shotgun. Abe also noted that he was "cheering" for the car's success. And he will apparently do his part there. The Japanese government will provide incentives worth about $20,000 per vehicle, bringing down its out-of-pocket price to less than $50,000 from about $69,000. Toyota in June announced pricing on the sedan, which will start sales next spring. The car can go 435 miles on a full tank from a hydrogen refueling station, wherever those can be found. Recent reports claim Toyota will name the model Mirai, which means "future" in Japanese, though the company hasn't made any official announcement. In the present, at least, it is making Japan's leader happy. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Toyota FCV (Fuel Cell Vehicle) Hydrogen Concept View 24 Photos News Source: Toyota Green Toyota Hydrogen Cars prime minister shinzo abe

Weekly Recap: Toyota propels hydrogen fuel cells

Toyota is serious about hydrogen fuel cells, and it wants the auto industry to follow suit. The Japanese automaker said this week it's releasing 5,680 fuel cell patents from around the world, including technologies used on its upcoming sedan, the 2016 Mirai. The move is unusual, but not unprecedented, as Tesla similarly released its electric vehicle patents last year. The idea for Tesla, and now for Toyota, is to spur development of alternative propulsion. "By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically," said Bob Carter, Toyota Motor Sales senior vice president of automotive operations, in a statement. Toyota's fuel cell patents will be free to use through 2020, though patents related to producing and selling hydrogen will remain open forever. Toyota said it would like companies that use its patents to share their own hydrogen patents, but won't require it. "What Toyota's doing is really a logical move, and really a good move for the industry," Devin Lindsay, principal powertrain analyst with IHS Automotive, told Autoblog. The announcement was made at the Consumer Electronics Show in Las Vegas. It comes as Toyota prepares to launch the hydrogen-powered Mirai in a limited number late this year in California. The launch will be extended to the Northeastern United States next year. Toyota also has announced plans to support networks of fueling stations in each region to try to smooth consumer adoption. The Mirai has a 300-mile range on a tank of hydrogen, and it takes about five minutes to refill. Fuel cells have been receiving increased attention recently, and Audi and Volkswagen debuted hydrogen-powered cars at the 2014 Los Angeles Auto Show. Honda, another proponent of the technology, also showed its updated FCV concept in November in Japan. The company, however, has delayed its fuel cell sedan a year until 2016. Like Toyota, Honda says its hydrogen-powered car will have a range of 300 miles or more. Meanwhile, Hyundai currently offers leases for fuel-cell powered Tucsons, which have a 265-mile range, in Southern California. Despite the optimism some automakers have for fuel cells, the technology still faces barriers. A lack of filling stations has long held it back, and many consumers are not familiar with the potential benefits.