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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

What to do if the infotainment in your Lexus isn't working

According to Toyota, "errant data from our traffic and weather data service provider" caused the infotainment systems in 2014-2016 Lexus vehicles and the 2016 Toyota Land Cruiser to go into some sort of endless reboot loop. The video above shows what that looks like, in case you're interested. Obviously, it's not good – the malfunction means the audio systems, navigation and climate control systems aren't working properly, and that the hands-free mobile phone function won't work. Apparently, some owners were able to manually fix their cars by disconnecting the battery cables for 10 minutes, which forces the car's computer systems to restart. But Toyota isn't officially suggesting that people take that action. Instead, "Toyota and Lexus owners experiencing these issues should visit their dealer for a complimentary system reset and a confirmation of the system," the automaker said in a statement. It's worth noting that issues with the usability of modern infotainment systems have caused customer satisfaction scores to drop. Lexus, though, has been mostly immune to such complaints, having come in first place in J.D. Power's most recent Vehicle Dependability study. Not that you should automatically trust those findings, anyway... Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Lexus via Twitter Lexus Toyota Auto Repair Ownership Technology Infotainment

Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.