2008 Toyota Sienna on 2040-cars

Auto blog

Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."

2014 Toyota Corolla details leaked

Toyota will launch the 2014 Corolla later this year, and thanks to the ever-leaky internet, a couple of key details about the new sedan have been revealed. Car and Driver was able to uncover these bits of information thanks to someone at a Toyota dealer in Kansas who has seen the car, as well as its order guide, though the dealer's site has since removed its original posting.
We got our first glimpse at the next-generation Corolla's design at the 2013 Detroit Auto Show, where Toyota unveiled the Furia concept, pictured above. Yes, it looks all sporty and aggressive, but fear not, appliance shoppers, C/D says that the production car should have a couple of Furia bits mixed in with a huge helping of Camry-inspired styling.
The 2014 Corolla will reportedly continue to use a 1.8-liter four-cylinder engine, though the mill has been massaged a bit, adding Toyota's Valvematic continuously variable valve timing. A four-speed automatic (yep!) will be offered in the base model, though the manual transmission now has six gears, and higher trim levels can be had with a CVT. Both engine output and fuel economy numbers should improve slightly over the 2013 model. Currently, the Corolla produces 132 horsepower and 128 pound-feet of torque, and achieves 27/34 miles per gallon (city/highway) with the five-speed manual 'box.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.