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Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

Aston CEO claims Cygnet cancelled because Toyota is dropping iQ in 2014

While slow sales and a $50,000 price tag may have been contributing factors to the Aston Martin Cygnet being cancelled last month, Aston Martin CEO Ulrich Bez is pointing the finger at Toyota for the demise of this luxurious little city car. In a discussion with Autocar, Bez is quoted as saying that the ultimate reason the Cygnet was cut is because Toyota plans on dropping the iQ (on which the Cygnet is based) in 2014 - a claim denied by the Japanese automaker.
Interestingly, the article also cites another publication reporting that a Toyota importer in the Netherlands heard the same news as Bez, and it has already stopped importing the cars. If the European Toyota iQ is cancelled, that would likely spell the end of the slow-selling Scion iQ in the US, which has sold just 3,365 units through September (a drop of 51 percent year over year).
Regardless of why production of the Cygnet ended, Bez also says that a lack of support from Toyota on the project prevented it from being offered in the US or receiving a supercharged engine, which are two factors that likely would have made the car appealing to more buyers.

Toyota's Lentz says fuel cells are the future, not EVs

Toyota is not bullish on EVs. That comes from the company's North American CEO, Jim Lentz, who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells.
Lentz questioned the long-range ability of EVs, saying that Toyota feels "there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells." Lentz spoke about Toyota's focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended, according to Automotive News.
That deal provided for 2,500 battery packs for the Rav4 EV. While valuable to Toyota, the deal "was never about open-ended volume," Lentz said. "It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs."