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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

2014 Toyota Corolla shows its new Euro-spec nose [w/poll]

After tons of teasing, Toyota finally unveiled the all-new 2014 Corolla in the wee hours of the - at least to those of us here in the Midwest. The fresh new face of the US-spec car takes a number of cues from the Camry and Avalon sedans, and in S trim with the large alloy wheels and blacked-out front fascia, we'd even venture this is the most boldly styled North American Corolla to date (faint praise as that may be).
Of course, our friends in other markets will also be getting fully updated versions of the Corolla as well, and here, we're getting our first glimpse at the European-spec car, complete with a very different front fascia that, at least in this trim, seems to take a more conservative design approach. A quick poll of the Autoblog staff shows that we're torn as to whether or not we prefer this European look to our North American-specific car, but at least in the sporty-ish S trim, we think the Americans may have got the better end of the deal.
The Euro-spec Corolla actually shares a lot of its design with its larger platform-mate, the Auris, a car that we don't - and likely won't - get in the States. Inside, the European Corolla looks basically the same as the NA car, and while market-specific engines and specifications haven't been released yet, it's expected that the Corolla will share much of its dirty bits with the European Auris, as well.

Oh, Kei Go: Toyota set to enter JDM minicar market?

Toyota is looking to get bigger... by going smaller. The Japanese automaker is looking to enter the kei car market, a popular segment in its homeland. Kei cars are small vehicles with restrictions on length (11.15 feet), width (4.86 feet), engine size (660 cubic centimeters) and power output (63 horsepower). Currently, Toyota is the only Japanese automaker not producing vehicles for this segment, but that is set to change, according to a report from The Wall Street Journal.
Thanks to its relationship with Daihatsu, Toyota can jump right into the kei car game. Daihatsu is one of the largest producer of kei vehicles and it is currently owned by Toyota.
Although kei cars are restricted in terms of size and power, they are not restricted by technology. Automakers utilize different drive configurations, powertrains and amenities to keep their cars fresh. Daihatsu and Toyota plan to work together to produce Toyota-branded kei cars. The two companies will utilize Toyota's knowledge of electric and hybrid systems to produce efficient little vehicles for the Japanese market.