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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Weekly Recap: Things you might not know about the 2015 Dodge Charger and Challenger Hellcats

If you're an enthusiast, and you don't know that Dodge spawned another Hellcat this week, you really must have been living in cave. The 2015 Dodge Charger SRT Hellcat is probably the biggest news for enthusiasts since the reveal of, well the 2015 Dodge Challenger SRT Hellcat.
But, there are some things you might not know or might have missed about the new Charger and Challenger Hellcats. For starters, reports that the Hellcat production would be limited to a low volume are not true.
"We have not capped the Hellcat on either the Challenger or the Charger," Dodge CEO Tim Kuniskis said.

Next Toyota Prius may get optional all-wheel drive

We've been hearing rumors about the next generation of the Toyota Prius for the last couple of years on a pretty regular basis. From the expectation of lithium-ion battery packs with more capacity for electric-only miles to wireless charging and more emotional styling, there's been no shortage of talking points for the car that's expected to see its first light of day at the very end of 2015 (we hope). But one thing we've yet to hear about, until now that is, is all-wheel drive. According to a report from Automotive News, Koei Saga, senior managing officer in charge of powertrain development of the Prius, said in an interview last week, "I think we will possibly do [all-wheel drive]" for the car's next generation. There isn't any further indication on how the AWD system would work, but we'd put our money on something similar, at least in principle, to the E-Four system that just debuted on the 2015 Lexus NX 300h, which uses an electric motor mounted at the rear to power the car's back wheels when the front wheels lose traction. The AN report also repeats a rumor we've heard before – that Toyota may offer two different battery pack options in its next Prius, one using lithium-ion chemistry and one using the nickel metal hydride technology that the Prius has featured from its very beginning. While the automaker has yet to talk efficiency, it's natural to expect more capacity for EV driving from newer lithium-based technology over that of nickel-based packs to go along with what we'd also expect would be a somewhat higher price. We're sure you're just as curious about the next Prius as much as we are, and so we'll leave you with these words, again from Saga: "The batteries will be renewed. Everything will be revised. And I think we will come up with a fuel economy that will surprise everyone."