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California readies big 'red carpet' for hydrogen cars, H2 stations

The Golden State is sinking some serious green into its hydrogen-refueling infrastructure. But California says it's rolling out the red carpet for hydrogen fuel cell vehicles. Maybe we'll get our colors straight eventually. With a goal to have 1.5 million zero-emissions vehicles on California roads by 2025, the California Air Resources Board is outlining plans to sink $50 million into opening 28 publicly accessible hydrogen refueling stations by the end of 2015 and more than 50 ready for business by 2017. Today, California is home to all but one of the country's 11 public hydrogen stations (the other is in South Carolina). The most recent addition was at Cal State Los Angeles in May for the university's Hydrogen Research and Fueling Facility. Most of the first expansion of 28 stations will be represented by a partnership Toyota and FirstElement Fuel Inc. announced this spring. FirstElement is headed by ex-General Motors and Hyundai executive Joel Ewanick. The collaboration will help build out 19 hydrogen refueling stations, which are said to be located so that anyone in the state can reach them with their H2 car. HyGen Industries, Linde and the Institute of Gas Technology are among the other entities breaking out refueling stations. Check out CARB's press release below. California agencies roll out red carpet for hydrogen electric vehicles State partnerships accelerate the transition to zero-emission vehicles SACRAMENTO - California state agencies are collaborating on a range of initiatives to support the goal of 1.5 million zero-emission vehicles on the road by 2025. Last week, the California Energy Commission carried out one of these initiatives, voting to use nearly $50 million to put in place 28 new, public hydrogen refueling stations and one mobile refueler by the end of 2015. The move was one of several actions designed to help achieve a key goal of the state's zero-emission vehicle (ZEV) plan: to accelerate construction of hydrogen refueling infrastructure across the state. "California is rolling out the red carpet for Californians who choose these ultra-clean hydrogen powered electric cars and for the companies that make them," said Air Resources Board Chairman Mary D. Nichols.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Toyota's production fuel cell car to cost between $50-100k

While the cost of building a hydrogen fuel cell vehicle continues to go down over time, reports over the last few years have steadily maintained that the first Toyota hydrogen-powered vehicles for customers should ring up for around $50,000. Company officials cited this figure way back in 2010, and have reiterated it in subsequent years.
So, while a recent Automotive News report about the cost of Toyota's 2015 Hydrogen car doesn't offer up any new figures, it does offer an interesting pricing wrinkle. According to the report, the "cost factor" for the hydrogen vehicles will be in the $50k ballpark, meaning the retail price could be anywhere from there, up to as much as around $100,000.