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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota brings TRD Griffon GT86 to Goodwood [w/video]

In the midst of the 2013 Goodwood Festival of Speed, there's a particularly special Toyota running up the hill. This special entry is a GT86 (the cousin to our Scion FR-S and Subaru BRZ) that's been poked, prodded, and tweaked by the minds at Toyota Racing Development. The result of TRD's fettling is a nearly race-ready car.
Starting with the body, the hood, doors, trunk lid, and wings are all made of carbon fiber. The lightweight treatment doesn't end there, though. The bumpers, fenders, and diffuser all feature carbon-fiber-reinforced plastic, while the windows are now made of polycarbonate plastic.
Under the hood sits the same 2.0-liter boxer engine found in the standard GT86, but its six-speed manual gearbox features a shorter final drive ratio for improved acceleration. The coilover suspension has been firmed up, and a TRD mechanical limited-slip differential replaces the Torsen unit. The TRD Griffon rides on TWS 18-inch wheels and Yokohama Advan tires. To bring proceedings to a stop, TRD has fitted its own mono-block caliper kit, complete with more robust racing pads.

Editors' Picks March 2021 | Ford Mustang Mach-E, Polestar 2, Land Rover Defender and more

The month of March was unofficial minivan month here at Autoblog. We drove all of them but the Kia Carnival, but don’t worry, you wonÂ’t have to wait much longer to read that review. Among all the family-toting machines, we drove some more exciting vehicles including the Land Rover Defender and a pair of up-and-coming EVs. It was a month of excellent cars, meaning that this monthÂ’s litter of EditorsÂ’ Picks is stacked. In case you missed FebruaryÂ’s picks, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary or stand out in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in March that earned the honor of being an EditorsÂ’ Pick. 2021 Ford Bronco Sport 2021 Ford Bronco Sport First Edition View 32 Photos Quick take: Ford's baby Bronco is an authentic foil to the big Bronco 2-Door and 4-Door. It brings rugged styling, better-than-average off-road capability and thoughtful utility features to a generic segment of cars. Score: 8 What it competes with: Jeep Compass, Jeep Cherokee, Mazda CX-30, Subaru Crosstrek, Kia Seltos, Chevrolet Trailblazer Pros: Stellar design, excellent off-road, clever interior details throughout Cons: Pricier than most, average transmission, underwhelming interior quality and ambiance in lowest trims From the editors: Road Test Editor Zac Palmer — “I genuinely enjoy driving this cute crossover. It feels like a mini truck on the road, and Ford admirably translated the design from its big Bronco over to this Escape-based crossover. News Editor Joel Stocksdale — "The Bronco Sport isn't perfect, the transmission could use some work, and it's a little bumpy, but it's a characterful little thing with loads of style, great visibility and space, and impressive capabilities on and off road in the powerful Badlands form." In-depth analysis: 2021 Ford Bronco Sport Review | Bronco for the masses   2021 Land Rover Defender 2021 Land Rover Defender 110 View 64 Photos Quick take: The Land Rover Defender provides everything you'd hope for in a modern Land Rover: superlative off-road capability, surprisingly plush on-road demeanor, abundant interior space and abundant character. The base four-cylinder is likely all you'll need and lower trim levels provide more than enough equipment.