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Toyota announces new, more efficient powertrains for 60 percent of its vehicles by 2021

In the face of increasingly strict standards on fuel economy and CO2 emissions, Toyota announced today that it's introducing a new hybrid system, a new 2.5-liter direct-injection inline four-cylinder engine, and two new transmissions – an eight- and a 10-speed. The development of all of these components will be based around the Toyota New Global Architecture, or TNGA. Development of the systems has moved forward and the new powertrains will find their way into vehicles starting next year. TNGA, like Mazda's Skyactiv technology, is a complete design philosophy that focuses on more than just a clean or efficient engine. The first vehicle to deploy the TNGA platform was the current, fourth-generation Prius. With TNGA, Toyota focused on improving handling, ride, and braking performance. The new powertrains are meant to compliment this new platform by being both engaging to drive and fuel efficient. Since TNGA can be adapted for front-, rear-, or all-wheel-drive layouts, it's capable of underpinning a number of potential products. Toyota is arguably the leader in hybrid technology, and taking lessons learned in the development of the current Prius, the automaker has developed the new Toyota Hybrid System II, or THS-II, for rear-wheel-drive applications. Performance has improved versus the outgoing model, and Toyota says efficiency, especially at high speeds, has been improved. In addition, the system's use in plug-in vehicles has been improved. For the first time, the electric motor will be able to provide direct driving power, whereas before it simply acted as a generator. The new, naturally aspirated 2.5-liter four-cylinder, like the THS-II, has been designed around the TNGA platform. Most notably, the thermal efficiency of the engine has been improved. This means a higher output and improved exhaust and cooling. The new engine, which works in both traditional and hybrid applications, will proliferate through the Toyota and Lexus lineup. Toyota's two new automatic transmissions, like the new engines, are based on the TNGA system. That means a lighter and more compact design relative to similar transmissions. The 10-speed is intended for rear-wheel-drive Lexus products like the GS and LS. The tuning has been adjusted to improve response and smooth out shifts, though it's impossible to say how much it's been improved without getting behind the wheel.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Toyota launches new Noah, Voxy minivans in Japan [w/videos]

We know the feeling: you've got what seems like your whole bloodline to transport, and maybe not quite two of every living kind, but a household pet or two. So you're going to need something big to fit them all. Something like a Toyota Sienna ought to do the trick. But if you live on an Asian island that, we're sorry to say, has been known to flood in what can only be referred to as an Act of God but whose vehicles fall short of such biblical proportions, at least you can get one with a suitably biblical name. (And an awesome one at that, if this writer may say so.)
That would be Noah, the name Toyota gives to its JDM minivan. It's also known as the Voxy, and Toyota has just revealed new versions of both. Previewed in concept form at the recent Tokyo Motor Show, the production Noah and Voxy have been completely redesigned. The boxy form allows for as many as eight seats and a low, flat-folding cargo floor to accommodate your whole clan and all the stuff you could buy from Uniqlo and Muji with the roomiest interior in its class.
Toyota is offering both with a variety of gasoline and hybrid powertrain configurations driving the front wheels or all four through a continuously variable transmission in a range of trim levels starting from 2.18 million yen (equivalent to $20,952 at today's rates) to 3.4 million yen ($32,694). The Voxy is sold through Toyota's network of Netz dealerships across Japan, and the Noah through its parallel Corolla dealers. Along with the pair of video clips and the high-res image galleries top and bottom, there are plenty of details in the press release below, where you can read more about the flexible seating arrangements and all the latest tech. Just don't expect to be reading dimensions measured in cubits and construction from gopher wood.