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Limited 7-pass Sunroof Dvd Rearcam Jbl Sound Leather Wood Alloys Pdc Spoiler ! on 2040-cars

US $34,980.00
Year:2011 Mileage:62868 Color: Color
Location:

Houston, Texas, United States

Houston, Texas, United States

2011 Toyota Sequoia Limited 4-Door SUV
Exterior Color:     Super White Interior Color:     Sand Beige Stock Number:032597
Mileage:62,868 Engine:V8 5.7L DOHC Fuel:Gasoline
Transmission:Automatic Warranty:As Is - No Warranty Title:Clear
VIN:5TDKY5G13BS032597 CARFAX:CARFAX Buyback Guarantee AutoCheck:FREE AutoCheck Vehicle Report
2011 Toyota Sequoia Limited - Photo 1 - Houston, TX 77031

BEAUTIFUL SUPER WHITE

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Vehicle Description
Ultimate Motorsport Presents
 
2011 Toyota Sequoia
Limited
 
SUNROOF ! LEATHER ! WOOD ! ALLOYS ! POWER LIFTGATE ! PDC !
COLD WEATHER PACKAGE !
REAR CAMERA ! SPOILER !
DUAL DVD ENTERTAINMENT SYSTEM !
3RD ROW 7 PASSENGER SEATING !
PREMIUM JBL AUDIO SOUND SYSTEM !
 
CARFAX & AUTOCHECK CERTIFIED NO ACCIDENTS CLICK CARFAX OR AUTOCHECK LOGO FOR FREE
REPORTS
 
1 OWNER CLEAN LOADED TOYOTA SEQUOIA
 
ADD A 3 MONTH 3,000 MILE WARRANTY
FOR ONLY $ 295
ASK US FOR DETAILS ON A 4 YEAR UNLIMITED MILES NATION WIDE WARRANTY !!
 
PEACE OF MIND ! BUY WITH CONFIDENCE !!
 
 
70+ PICTURES BELOW AFTER DESCRIPTION
 
THIS CAR IS LOADED WITH THESE OPTIONS:
SUNROOF WITH POWER SLIDING GLASS
POWER LIFTGATE
HALOGEN HEADLIGHTS
TELESCOPING STEERING WHEEL WITH CONTROLS
CRUISE CONTROL
DUAL ZONE AC AND HEAT
ALARM SYSTEM WITH KEYLESS ENTRY
FULL LEATHER AND WOOD TRIM INTERIOR
HOMELINK
BLUETOOTH EQUIPPED
ROOF RACK
RUNNING BOARDS
REAR SPOILER
5.7 LITER V8 ENGINE
LIMITED EDITION
POWER HEATED LEATHER SEATS WITH MEMORY AND LUMBAR
REAR CAMERA
DUAL REAR DVD ENTERTAINMENT SYSTEM
JBL AUDIO SOUND SYSTEM WITH CD CHANGER AM FM
POWER WINDOWS AND MIRRORS
FOG LIGHTS
TRACTION CONTROL
PARK DISTANCE CONTROL
PREMIUM ALLOY WHEELS
TOW PACKAGE
POWER FOLDING 3 ROW 7 PASSENGER SEATING
ORIGINAL WINDOW STICKER
BOOK WITH KEYS
 
 
MUCH MUCH MORE SEE IT TO BELIEVE IT !!!
 
Beautiful SUPER WHITE on
SAND BEIGE LEATHER WITH FULL WOOD TRIM Interior!!
 
Low Buy It NOW or Make us an Offer NOW!!

100% Positive Feedback
OWN THIS BEAUTY at a Fraction of the
Original $ 52,630 Price!!!
COMPARE AT
KELLY BLUE BOOK $ 38,680
OUR BUY IT NOW $ 34,980
WOW ! WHAT A DEAL  !!!
 
WONT LAST LONG AT THIS PRICE !!! CALL US TODAY AT
281-506-8808

If You are Looking for a TOYOTA SEQUOIA LIMITED with all the options with LOW MILES, You Don't Have to Look any Further!!!
DON'T SLEEP ON THIS ONE!

NOTE: JUST LIKE ANY USED VEHICLE FEW VERY MINOR NICK NACKS DUE TO NORMAL WEAR AND TEAR AND ROAD DEBRIS.
REMEMBER: YOU ARE BUYING A TOP LOADED USED VEHICLE IN CLEAN CONDITION NOT A BRAND NEW ONE!

Bid with Excitement & Confidence!!!
Only at ULTIMATE MOTORSPORT !!
Good Luck & Happy Bidding!!!
FOR ANY QUESTIONS FEEL FREE TO CALL US AT
281-657-7293

So, If you are in the market for a LATE MODEL, VERY AFFORDABLE TOYOTA SEQUOIA LIMITED, then you owe it to yourself to take a closer look

LOW BUY-IT-NOW or MAKE AN OFFER!!!
 
WE FINANCE ! APPLY ONLINE FOR AUTO LOANS AS LOW AS 2.99%

FOR ANY QUESTIONS OR CONCERNS FEEL FREE TO CONTACT @ (281) 506-8808
or email sales
 
DOOR TO DOOR SHIPPING AVAILABLE ASK FOR A QUOTE !
We Export For Canadian Customers
Email:
sales@ultimatems.com
Call
281-506-8808
Visit
10311 Altonbury Lane
Houston TX 77031
 
 
 
Additional Photos
2011 Toyota Sequoia Limited - Photo 2 - Houston, TX 77031

RUNNING BOARDS

2011 Toyota Sequoia Limited - Photo 3 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 4 - Houston, TX 77031

ROOF RACK

2011 Toyota Sequoia Limited - Photo 5 - Houston, TX 77031

TOW PACKAGE

2011 Toyota Sequoia Limited - Photo 6 - Houston, TX 77031

PARK DISTANCE CONTROL

2011 Toyota Sequoia Limited - Photo 7 - Houston, TX 77031

TINTED WINDOWS/PRIVACY GLASS

2011 Toyota Sequoia Limited - Photo 8 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 9 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 10 - Houston, TX 77031

HALOGENS

2011 Toyota Sequoia Limited - Photo 11 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 12 - Houston, TX 77031

WOOD TRIM INTERIOR

2011 Toyota Sequoia Limited - Photo 13 - Houston, TX 77031

SUNROOF

2011 Toyota Sequoia Limited - Photo 14 - Houston, TX 77031

PREMIUM LEATHER BUCKET SEATS

2011 Toyota Sequoia Limited - Photo 15 - Houston, TX 77031

STEERING WHEEL WITH CONTROLS

2011 Toyota Sequoia Limited - Photo 16 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 17 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 18 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 19 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 20 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 21 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 22 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 23 - Houston, TX 77031

REAR CAMERA

2011 Toyota Sequoia Limited - Photo 24 - Houston, TX 77031

DUAL AC HEAT

2011 Toyota Sequoia Limited - Photo 25 - Houston, TX 77031

USB AUX

2011 Toyota Sequoia Limited - Photo 26 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 27 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 28 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 29 - Houston, TX 77031

POWER SEATS

2011 Toyota Sequoia Limited - Photo 30 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 31 - Houston, TX 77031

JBL AUDIO SOUND SYSTEM

2011 Toyota Sequoia Limited - Photo 32 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 33 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 34 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 35 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 36 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 37 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 38 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 39 - Houston, TX 77031

DUAL REAR DVD ENTERTAINMENT

2011 Toyota Sequoia Limited - Photo 40 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 41 - Houston, TX 77031

2ND ROW CAPTAINS CHAIRS

2011 Toyota Sequoia Limited - Photo 42 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 43 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 44 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 45 - Houston, TX 77031

3RD ROW 7 PASSENGER SEATING

2011 Toyota Sequoia Limited - Photo 46 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 47 - Houston, TX 77031

REAR POWER SEATS

2011 Toyota Sequoia Limited - Photo 48 - Houston, TX 77031

POWER LIFTGATE

2011 Toyota Sequoia Limited - Photo 49 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 50 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 51 - Houston, TX 77031

5.7 LITER V8 ENGINE

2011 Toyota Sequoia Limited - Photo 52 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 53 - Houston, TX 77031

20' ALLOY WHEELS

2011 Toyota Sequoia Limited - Photo 54 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 55 - Houston, TX 77031

BOOK WITH KEYS

2011 Toyota Sequoia Limited - Photo 56 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 57 - Houston, TX 77031

ORIGINAL WINDOW STICKER

2011 Toyota Sequoia Limited - Photo 58 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 59 - Houston, TX 77031
2011 Toyota Sequoia Limited - Photo 60 - Houston, TX 77031
Contact Information
Name: Sales Department Main Phone: (281) 506-8808 Alt. Phone: (281) 657-7293
Vehicle Features & Options
Standard Features
Appearance /
  Exterior:
  • Chrome Door Handle Color
  • Chrome Surround Grille Color
  • Chrome Mirror Color
  • Front and Rear Mudguards
  • Body-Color Rear Spoiler Color
  • Roofline Spoiler Rear Spoiler
  • Running Boards
  • Engine Skid Plate(s)
Comfort:
  • Height Adjustable Adjustable Rear Headrests
  • Adjustable Third Row Headrests
  • Air Filtration
  • Dual Front Air Conditioning Zones
  • Automatic Climate Control Front Air Conditioning
  • Height Adjustable Front Headrests
  • 2 Number of Front Headrests
  • 3 Number of Rear Headrests
  • 3 Number of Third Row Headrests
  • Front and Rear Reading Lights
  • Single Rear Air Conditioning Zones
  • With Independent Controls Rear Air Conditioning
  • Leather Steering Wheel Trim
Convenience:
  • Front and Rear Bottle Holders
  • Cruise Control
  • 16 Cupholders
  • Front and Rear Cupholders
  • Keyless, Illuminated Entry and Panic Alarm Multi-Function Remote
  • Overhead Console With Storage
  • 12V Power Outlet(s)
  • 12V Cargo Area Power Outlet(s)
  • Speed-Proportional Power Steering
  • Rear View Camera
  • Rear View Monitor
  • Remote Fuel Filler Door Release
  • Steering Wheel Mounted Air Conditioning Controls
  • Steering Wheel Mounted Audio Controls
  • Steering Wheel Mounted Phone Controls
  • Tilt and Telescopic Steering Wheel
  • Accessory Hook
Drivetrain /
  Suspension:
  • 4-Wheel ABS
  • 4.30 Axle Ratio
  • Braking Assist
  • Electronic Brakeforce Distribution
  • Gas Shock Absorbers Front Shock
  • Coil Springs Front Spring
  • Independent Front Suspension
  • Double Wishbones Front Suspension
  • Power
  • Gas Shock Absorbers Rear Shock
  • Coil Springs Rear Spring
  • Independent Rear Suspension
  • Double Wishbone Rear Suspension
  • Stability Control
  • Front and Rear Stabilizer Bar
  • Traction Control
  • Ready Trailer Hitch
  • Trailer Wiring
Entertainment /
  Telematics:
  • Jack Auxiliary Audio Input
  • Usb Auxiliary Audio Input
  • Compass
  • External Temperature Display
  • 6 Disc In-Dash CD
  • CD MP3 Playback MP3 Player
  • Multi-Function Display
  • Bluetooth Phone Wireless Data Link
  • Hands Free Phone
  • JBL Premium Brand
  • AM/FM Radio
  • XM Satellite Radio
  • 1 Subwoofer
  • Tachometer
  • 13 Total Number of Speakers
  • Trip Odometer
  • Low Fuel Level Warnings and Reminders
Exterior:
  • Daytime Running Lights
  • Front Fog Lights
  • Headlight Cleaners
  • Auto Off Headlights
  • Halogen Headlights
  • Fixed Liftgate Window
  • Power Liftgate Rear Door
Rims / Tires:
  • Underbody Mount Location
  • Alloy Rim
  • Full-Size Tires
  • Tire Pressure Monitoring System
  • All Season Tires
Roof / Glass:
  • Variable Intermittent Front Wipers
  • Power Glass Moonroof
  • Sliding Sunshade Moonroof
  • Tilt Moonroof
  • 2 One-Touch Windows
  • Remote Operation Power Windows
  • With Safety Reverse Power Windows
  • Rear Doors, Quarters and Liftgate Privacy Glass
  • Power Rear Sliding Window
  • Intermittent Rear Wiper
  • Roof Rack
  • Rear Window Sunshade
  • Side Window Sunshade
Safety:
  • With Engine Immobilizer Anti-Theft Alarm System
  • Side Impact Door Beams Body Side Reinforcements
  • Child Safety Locks
  • Latch System Child Seat Anchors
  • Front and Rear Crumple Zones
  • Auto-Dimming Exterior Mirrors
  • Heated Exterior Mirrors
  • Integrated Turn Signals Exterior Mirrors
  • Power Exterior Mirrors
  • Power Folding Exterior Mirrors
  • Dual Front Airbags
  • Auto-Dimming Inside Rearview Mirror
  • Dual Front Knee Airbags
  • Occupant Sensing Passenger Airbag Deactivation
  • Remote Power Door Locks
  • Shifter Activation Power Door Locks
  • Front Side Airbags
  • Front, Rear and Third Row Side Curtain Airbags
  • Side-Curtain Airbag Rollover Sensor
  • Dual Illuminating With Sliding Extensions Vanity Mirrors
Seating:
  • Flat Folding Folding
  • One-Touch Fold Flat Folding
  • Power Folding
  • Bucket Front Seats
  • 3-Point Front Seatbelts
  • Multi-Level Heating Heated
  • Power Adjustments
  • 10 Power Adjustments
  • 4 Power Adjustments
  • Reclining
  • Front Seatbelt Force Limiters
  • Front Seatbelt Pretensioners
  • Driver and Passenger Seatbelt Warning Sensor
  • 3-Point Second Row Seatbelts
  • Sliding
  • 3-Point Third Row Seatbelts
  • 40-20-40 Split Bench Seating
  • 40-60 Split Bench Seating
  • Leather-Trimmed Upholstery

Installed Options
Entertainment /
  Telematics:
  • DVD Rear Seat Entertainment
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    eBay Motors
    ultimate_motorsport_inc
    Financing Information
    We Finance ! Rates a slow as 2.99% with Approved credit
    Fill out our credit app today by clicking the link above !
    Shipping Information
    WE SHIP AND EXPORT WORLDWIDE
    GREAT LOW NATIONWIDE US SHIPPING RATES !!
    Canadian Customers Welcome
    Email us your zip code for Special Shipping Rates !
    email sales@ultimatems.com
    If Outside US or Canada email us your Port City and Country
    for a quote !
    Dealership Information
    Ultimate Motorsports
    Main Phone:(281) 506-8808
    Alt. Phone:(281) 657-7293
    Email:sales@ultimatems.com
    Business Hours:
    Weekdays:9:00 AM to 7:00 PM
    Saturday:10 TO 5PM
    Sunday:CLOSED
    Location:
    10311 Altonbury Lane
    Houston, TX 77031
    Map of Ultimate Motorsports at 10311 Altonbury Lane, Houston, TX 77031
    Terms of Sale
    Standard Terms & conditions
     

    PLEASE READ CAREFULLY! BY SUBMITTING A BID, MAKING AN OFFER OR CLICKING THE BUY IT NOW YOU ARE AGREEING TO THE FOLLOWING TERMS AND CONDITIONS.

    Fee and Tax Information: All Texas residents will pay 6.25% state sales tax and $ 133 Title Fee. This only applies to Texas Residents ONLY! Out of State customer only pay :

    All sales are subject to Texas V.I.T. tax based at a rate of .002834% of purchase price and $395.00 Processing fee.

    PAYPAL IS FOR DEPOSITS ONLY. WE DO NOT ACCEPT FULL PAYMENTS THOUGH THE PAYPAL.

    FINANCING IS AVAILABLE WITH APPROVED CREDIT (WAC) ONLY ! ALL BUY IT NOW PRICES LISTED ARE FOR CASH BUYERS OR IF CUSTOMERS ARRANGE THEIR OWN FINANCING !!!

    IF YOU CHOOSE TO CLICK THE BUY IT NOW OPTION YOU ARE REQUIRED TO PICK UP THE VEHICLE LOCALLY AND ADDRESS ANY ISSUES BEFORE THE VEHICLE LEAVES THE LOT.

    Please contact SALES@ultimatems.com or 281-657-7293
    Winning bidder must contact us within 24 hours of auction end, and make arrangements for payment at that time. A $500.00 NON REFUNDABLE deposit is due within 24 hours of end of auction. The remainder is due within 7 days of Auction end. If no contact is made within 24 hours we reserve the right to re-list the vehicle, sell it to the next high bidder, or sell it otherwise.  Most banks and credit unions do not finance vehicles older than 2002 or with more than 100K miles. Make sure if financing, your financial institution accepts the year and miles of this vehicle before bidding. Please arrange financing prior to bidding.
    Buyer is responsible for pickup or shipping of this vehicle. If you wish to have it shipped using a service, we will gladly cooperate, you can locate shippers by doing a search for `auto shippers`.
    If you are not sure about something, Please ASK. Do not assume anything not listed is included. We reserve the right to cancel bids for excessive negative feedback. We reserve the right to end the listing if the vehicle is no longer available for sale.
    Please do not bid on this auction unless you are serious about owning this vehicle.  All non-paying high bidders will be reported to Ebay, and negative feedback posted.
    PLEASE ONLY BID WHAT YOU ARE WILLING TO PAY.  IF THE RESERVE IS NOT MET, WE MAY CONTACT THE HIGH BIDDER TO OFFER THE SECOND CHANCE OPTION.
    By placing a bid on this vehicle you are entering into a legal and binding contract to purchase the above-described vehicle. We reserve the right to cancel all existing bids and end the auction early should the item no longer be available for sale.
    By bidding and buying this auction, you enter a contract that you have read and understood all the terms and conditions of this auction. 
    We reserve the rights to sell the car outside the ebay auctions. We reserve the right to end the auction anytime. We reserve the right to cancel any bid from any bidder. 
    This vehicle is being sold as is, where it is with no warranty, expressed written or implied. In either case, The seller shall not be responsible for the correct description, authenticity, genuineness, or defects herein, and makes no warranty in connection therewith. No allowance or set aside will be made on account of any incorrectness, imperfection, defect or damage. Any descriptions or representations are for identification purposes only and are not to be construed as a warranty of any type. It is the responsibility of the buyer to have thoroughly inspected the vehicle, and to have satisfied himself or herself as to the condition and value and to bid based upon that judgment solely. The seller shall and will make reasonable effort to disclose any known defects associated with this vehicle at the buyer's request prior to the close of sale. Seller assumes no responsibility for any repairs regardless of any oral statements about the vehicle.
    Please understand that the vehicles are Pre-Owned vehicles and at times, the vehicles may come without accessories such as extra keys, cd magazines, navigation discs, floormats, tools, and owner's manuals. Please call for the exact accessories included for the vehicle. 
    Buyer's are responsible for shipping costs.
    All bidders should have all questions answered and loans pre-approved before bidding. Please note that Non paying buyers would be handled by our attorney. Remember buying a car on eBay is legal binding contract.

    All vehicles are sold "AS IS". This is in full accordance with the laws of the State of TEXAS regarding motor vehicle sales. You the buyer/bidder must have a complete understanding that this vehicle is used and we do not know the complete history of this vehicle. We are presenting this vehicle to the best of our knowledge. The accuracy of our description is based on any and all information that we were able to obtain concerning this vehicle either by records, previous owners statements, or other statements if any made by the persons who sold or traded in this vehicle. We ULTIMATE MOTORSPORT Inc or any of its employees or agents will not be held responsible. All buyers are responsible for having an independent inspection completed on their vehicle of inetrest prior to sale or close of auction. You are welcome to fly in or schedule a inspection with several companies in Houston area to have a car professionally inspected.

    WE ARE NOT RESPONSIBLE FOR ANY REPAIRS OR INSPECTIONS PRIOR OR AFTER THE SALE OF AN AUTOMOBILE. ALL VEHICLES SOLD AS IS WHERE IS !!

    WE WELCOME INSPECTIONS BUT PLEASE DO INSPECTIONS BEFORE THE SALE IS CONFIRMED ! 

    This Agreement will be governed the laws of the State of Texas (without regard to principals of conflict of laws). Any claims arising out of or related to this Agreement or the Goods shall be brought exclusively in Harris County, Texas. Bidder submits to the jurisdiction of all such courts. BIDDER AND SELLER HEREBY WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY ACTION TO ENFORCE, DEFEND, CONSTRUE OR OTHERWISE CONCERNING THIS AGREEMENT OR THE GOODS. If it is necessary for bidder to commence litigation to enforce any portion of this Agreement, Seller will be entitled to recover from Bidder its reasonable attorneys’ fees and costs, including the reasonable fees of in-house counsel.

    Auction Views:  

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    Auto blog

    Toyota issues multiple recalls for 6.4 million vehicles worldwide

    Wed, 09 Apr 2014

    It looks like 2014 may go down as the year of recalls. We were already at a record pace, and now it seems Toyota is recalling 6.39 million vehicles worldwide, including about 30 of its models for a variety of problems. None of the faults have caused any injuries or fatalities, but there have been two reports of fires caused by a defective engine starter motor.
    Toyota's numbers show 1.772 million vehicles being recalled in the US, but that includes some overlap because the Yaris is being repaired for multiple faults. According to The Detroit News, there are 2.36 million affected models in all of north North America, 1.09 million in Japan and 810,000 in Europe, plus smaller numbers in other regions.
    Among the vehicles recalled in the US are 1.3 million units of the 2009-2010 Corolla, Matrix and Tacoma, the 2008-2010 Highlander, the 2006-2008 Rav4 and 2006-2010 Yaris. The problem is that the driver's airbag module is attached via a spiral electrical cable. The connections on the cable can be damaged when the steering wheel is turned, which deactivates the airbag and causes the airbag warning light to come on. Toyota is replacing the cable with an improved part, but it's still making preparations to begin the repair. The company is sending affected owners notifications in the mail. According to The Detroit News, an unspecified number of Pontiac Vibe vehicles are also included in this recall because it shares the part with the Matrix.

    Scion was slain by Toyota, not the Great Recession

    Wed, Feb 3 2016

    Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

    Toyota struggling in Latin American market, attempting recovery

    Fri, 30 Aug 2013

    With uncertainty in the US and Chinese markets, automakers are scrambling to rev up their efforts in what were traditionally secondary markets. Take Toyota's efforts in Latin America. A recent story from The Wall Street Journal highlights the Japanese brand's push in the southern hemisphere, particularly in Brazil, where it has expanded its operations and installed new executives with a greater range of powers, all in a bid to grab a bigger slice of the ever-growing South American pie.
    South America is dominated by General Motors, Fiat and Volkswagen, which maintain a combined 60 percent of the market share - Toyota holds a mere 4.5 percent. The WSJ spoke with Steve St. Angelo, Toyota's boss in Latin America, who said, "We are playing catch up, but we're catching up fast. We now have the resources to give the region the attention it really needs and deserves."
    That attention includes an all-new, locally produced small car called the Etios. As bewildering as it seems, Toyota wasn't competing in the low-cost economy car market in South America. With the Etios, which arrived in September of 2012, its sales in the first seven months of 2013 are up 75 percent.