2007 Toyota Sequoia Sr5 on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2014 Toyota Aygo marks the spot [w/video]

Following the leaked pictures we showed you yesterday, we have the full battery of images and info of the all-new Toyota Aygo, in addition to our gallery of live photos from the floor of the Geneva Motor Show.
Like its cousins from Peugeot and Citroën, the Aygo foregoes a diesel engine in favor of a highly efficient gas powerplant. The 1.0-liter naturally aspirated 4-cylinder turns out 68 horsepower and 70 pound-feet of torque. When it hits the market, it'll be with either a five-speed manual transmission or a five-speed, X-Shift automated manual. The former will help the Aygo return 57.3 miles per gallon and hit 62 miles per hour in 14.2 seconds. Opting for the X-Shift variant will net drivers 56 mpg, with 62 arriving in a leisurely 15.5 seconds.
We'll admit, aside from the fuel efficiency, there's nothing terribly great about those numbers. Still, with its compact dimensions - it's only 136 inches long - and a curb weight of no more than 2,000 pounds, it should prove tossable in the bends.

Toyota prices fuel cell sedan $70K in Japan, coming to US and Europe next summer [w/video]

Toyota has finally unveiled its FCV hydrogen fuel cell sedan and its Japanese price. We won't have to wait too long to see the first of these revolutionary vehicles on the roads. It will go on sale in Japan in April 2015 and will come to the US and Europe later that summer.
In Japan, the FCV will be priced at roughly 7 million yen before taxes ($68,810 at current exchange rates). However, Toyota makes it clear in the press release that we shouldn't try to extrapolate US MSRP from that figure, saying that official pricing for the US and Europe has not yet been determined. As will be the case in the US, sales in Japan will be limited to parts of the country that already have a hydrogen refueling infrastructure (that means you, California).
The production version of the FCV looks almost identical to the concept from last year's Tokyo Motor Show. There is a new vertical strip of LEDs at each corner of the front air intake and real sideview windows, instead of the nubs on the prototype. The weird squiggles from the rear trim are also gone in favor of a more production-ready look, but the taillights survive the changes mostly intact.