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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Camatte concept puts the Toy back in Toyota [w/videos]

It's been two years since Toyota first revealed its Camatte show car at the Tokyo Toy Show. Though sadly never destined for production, Toyota brought the concept back the following year as the Camatte 57s roadster, and is now returning to the same show with yet another take on the kid-friendly, configurable 1+2 with interchangeable body panels - this time with a slew of features that are fresh not only to the concept itself, but to the industry altogether.
This year the Camatte is being showcased in two forms: a bare chassis in the Tech Lab that lets kids see the inner workings of a modern automobile, and another in the Design Lab that lets kids draw their own motif for the concept that is then displayed on an LED hood.
The overall approach reminds us of the way Toyota's budget brand Daihatsu unveiled the Kopen roadster concept at the Tokyo Motor Show late last year, only even more kid-focused and decidedly more light-hearted than you might otherwise expect from one of the largest industrial giants in the world, and could only have been made for a toy exposition. In Japan. Which would explain the ridiculously upbeat videos below, where you'll also find the brief press release.

Toyota R&D shows off free piston engine linear generator for future EVs

We often hear how an electric vehicle powertrain architecture allows vehicle designers much more freedom than a traditional ICE powertrain does. With differently shaped battery modules and small electric motors, there are lots of way to put the pieces together. With today's plug-in hybrid technology, engineers still need to put a decent-sized ICE somewhere, but new technology from Toyota could free up the gas-electric vehicle designers of the future. Presented at the recent SAE World Congress in Detroit, the idea from Toyota Central R&D Labs Inc. and involves what is called a Free Piston Engine Linear Generator (FPEG). Think of it as a sort of one-cylinder, two-stroke mini-engine that can work either as a generator (thank to magnets and a linear coil) or to directly drive a vehicle. The current prototype is a 10-kW unit that Toyota say would provide enough power to get a B- or C-segment electric vehicle up to highway speeds (75 miles per hour) when paired up to offer 20 kW. Pairing the FPEGs is also important to minimize vibrations. One system tested by Toyota had a 42 percent thermal efficiency, but the engineers are working to improve the overall efficiency even further. You can watch an animated video of the piston in action here (click on "Outline") and see the SAE papers here and here. More technical details are available at Green Car Congress. News Source: Toyota Labs via Green Car CongressTip: Thanks, Joe V. Green Misc. Auto Shows Toyota Technology Emerging Technologies Electric generator