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Toyota gives dealers permission to drop Scion, shows them FR-S droptop, Juke rival first
Mon, 19 Aug 2013We recently heard that Toyota could be looking to shrink its network of Scion dealerships, and now Automotive News is reporting that the automaker has officially given its dealers the green light to dump Scion without any penalties. Currently, Scion has about 1,000 dealers, yet our report from August 8 quotes an industry analyst as suggesting a healthier figure would be between 350 and 500 outlets. But before its current dealers make a decision on whether or not to get rid of the youth-oriented brand, Toyota also showed off a couple potential future products in the pipeline.
The FT-86 Open Concept shown above was revealed back in March at the Geneva Motor Show, and AN says that an FR-S convertible was driven on stage at a recent national Toyota dealer meeting in Atlanta. There has still been no definitive word one way or another as to whether the droptop model will be built, but it could be a good way to follow up to the popular FR-S coupe. Another possible future product is a subcompact crossover, which was shown in drawing form at the meeting, presumably aimed at small CUVs like the Nissan Juke and the upcoming Honda CUV based on the Fit, a model recently previewed by the automaker's Urban SUV concept.
First 2014 Toyota Corolla commercial dances through time
Sat, 07 Sep 2013Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.
Here's the 2017 Toyota 86: Don't call it a Scion
Fri, Feb 5 2016After we heard the bells toll for Scion yesterday, we told you that the Scion FR-S will transform into a Toyota. That's right: just a rebadging. The practical question is, which badge? The philosophical question, which we can't answer yet, is where it'll sit in the pantheon of front-engined, rear-drive Toyota sports cars, of which the Supra was the last one to visit our shores, from 1992 until 1998 in its fourth generation. And as if summoned by this conversation, this camouflaged prototype appeared. Our best guess is that this is going to be the US-bound, Toyota-badged version of the Subaru BRZ and all the other 86-badged variants: the Toyota 86 (in Asia, Australia, New Zealand, South America, and South Africa), Toyota GT86 (in Europe and New Zealand again), and Toyota FT86 (in Nicaragua and Jamaica). For simplicity's sake, let's call it a Toyota 86. Peer into the 86's swirly camo, and it looks like the car is going in for a light refresh. The lower intake in the front fascia, if it's representative of a production part, adopts a different shape and is considerably wider and narrower than either the BRZ or FR-S units. It also appears that the turn signal and its surround are reshaped, different than any of the current variants. Changes out back appear mild. The area around the license plate seems to be smoother, and there is likely a predictable light restyle of the bumper skin and defuser under the camo. We don't expect a significant power increase, and certainly not a turbocharger (sorry!), but crossing fingers wouldn't do any harm. Related Video: