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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota To Stop Building Cars In Australia

Toyota said Monday it will stop making cars in Australia by the end of 2017, spelling a final blow to auto manufacturing in the country, where car companies say high production costs and tough competition have crippled business conditions. Toyota's announcement, which will result in the loss of around 2,500 jobs, was widely anticipated, coming just two months after General Motors Co. said it would end production in Australia by 2017. Ford Motor Co. announced in May that it would cease Australian production in 2016. All told, some 6,600 manufacturing jobs will be lost between the three companies. Mitsubishi Motors Corp. stopped manufacturing in Australia in 2008. Toyota Motor Corp. said its decision was based on a combination of factors including the high Australian dollar, the high cost of manufacturing and competition. "We did everything that we could to transform our business," Toyota Australia CEO Max Yasuda said in a statement. "But the reality is that there are too many factors beyond our control that make it unviable to build cars in Australia." Toyota President Akio Toyoda delivered the news to workers at the company's Altona plant near Melbourne, where he paid tribute to 50 years of Toyota cars being built in Australia. "To now have to deliver this news to the very people we have worked so hard with, to the many people who have supported our production for so many years, is most regretful for Toyota and, for me personally, simply heartbreaking," he said. Toyota, which has been manufacturing cars in Australia since 1963, currently makes the Camry, Camry Hybrid and Aurion in the country. It will become a sales company. Industry Minister Ian Macfarlane said Toyota had not asked the government for any financial assistance in the lead-up to its decision. The government had subsidized auto manufacturing, hoping to keep the industry alive as it supports tens of thousands of jobs in other areas including auto parts. Holden, which is the Australian arm of GM, received 1.8 billion Australian dollars ($1.6 billion) in federal government assistance in the past 11 years. Auto makers in Australia produced about 178,000 cars in 2012, according to the International Organization of Motor Vehicle Manufacturers. Related Gallery AOL Autos Test Drive: 2014 Toyota Highlander Plants/Manufacturing Toyota

Toyota's Copen GR Sport is a tiny, racy roadster

In its home market, Toyota has a designated sport brand called GR, which is meant to invoke Toyota's Gazoo Racing division. It has three tiers of sportiness: the entry-level GR Sport, GR, and all-out range-topping GRMN. Ahead of the Tokyo Motor Show, Toyota announced it is adding to its GR Sport lineup a new mini convertible called the Copen GR Sport. Toyota pulled the Copen from Daihatsu's bank of cool minicars. Diahatsu announced its own Copen GR Sport at the Tokyo Auto Salon in early 2019. Now Toyota will sell its own hotted-up version of the tiny roadster. Toyota Gazoo Racing tweaked the new model and gave it sportier equipment and a visual update inside and out. First, let's talk basic stats. The Copen GR Sport weighs roughly 2,000 pounds and has a 0.66-liter turbocharged engine that makes 63 horsepower at 6,400 rpm and 68 lb-ft of torque at 3,200 rpm. It's front-wheel drive and is available with a five-speed manual or a continuously variable transmission (CVT) with seven-speed Super Active Shift and paddle shifters. Toyota left the powertrain alone and chose to focus on body rigidity and suspension tuning. The Copen GR Sport has specific shock absorbers, updated spring rates, retuned power steering, a new front brace, and a redesigned center brace.  Toyota made the Copen a bit more visually aggressive as well. It has a unique front bumper with side air intakes, a larger front grille, and a rear bumper with a new diffuser look. It also comes with matte gray BBS forged-aluminum wheels, LED headlights, LED fog lights, and LED taillights. GR Sport emblems on the front, side, and rear assure passers-by this is not a regular Copen. In total, eight exterior colors are available, as are multiple color options for the roof. The black interior was spruced up with Recaro sport seats with GR embroidery, a MOMO leather-wrapped steering wheel with the GR emblem, piano black accents, and a new GR instrument cluster with red accents. Unfortunately, the pint-sized roadster is only available in Japan.