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Tesla expects another higher-volume deal with Toyota in next few years

Four months have passed since Toyota ended its relationship with Tesla Motors, in which the electric-vehicle specialist supplied full lithium-ion battery packs to the Japanese behemoth for its RAV4 EV rollout, of which 2,500 vehicles will be completed. Now, Tesla founder and CEO Elon Musk has been heard suggesting that a future collaboration is likely within the next two to three years, and that it will probably be much larger than the last one.
Both Tesla and Toyota have sung each other's praises in the not-too-distant past, Toyota telling Autoblog back in May, "We have a good relationship with Tesla and will evaluate the feasibility of working together on future projects." According to Automotive News, Musk said of the Japanese giant, "We love working with Toyota... We have a huge amount of respect for them as a company and certainly much to learn."
Interestingly, though, the two automakers have rather divergent strategies for eco-friendly automobiles. Toyota, as you're surely aware, is the clear-cut leader in hybrids and has thrown its massive support in the direction of hydrogen fuel cells, while Tesla has invested heavily in battery-electric technology and high-speed charging stations.

Hello, Siri? Please don't crash the car

Hands on the wheel and eyes on the road? You could still be distracted while driving. Voice-recognition software that many automakers tout as a safer alternative to handheld devices can still divert drivers' attention, a new study published by AAA found. Researchers noted that workload ratings were the highest on their scales when participants in the study used Siri. The technology is alluring because it allows drivers to do things like change the radio station or compose a text message without removing their hands from the wheel or their gaze from the road. But many of those tasks increase a driver's cognitive workload. Depending on the situation, that can be dangerous. "It's especially problematic, because you can be distracted and not know it," J. Peter Kissinger, president of the AAA Foundation for Traffic Safety, told Autoblog. "That's the nature of mental distraction. It's hard to appreciate. ... Often, you don't know you're distracted until it's too late." There's significant variation in the results of the study. Simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload. Siri-based interactions posed the highest levels of distraction, according to AAA. Researchers noted that workload ratings were the highest on their scales when participants in the study used Siri, and two of the three simulator crashes they observed during the study of 36 participants came while the subjects were interacting with Siri. The subjects weren't looking at nor making contact with their iPhones during these interactions. "Common issues involved inconsistencies in which Siri would produce different responses to seemingly identical commands," the researchers wrote. "In other circumstances, Siri required exact phrases to accomplish specific tasks and subtle deviations from that phrasing would result in a failure. ... Some participants also reported frustration with Siri's occasional sarcasm and wit." It wasn't just the complexity of the task that caused variations in level of distraction – the variations could also be dependent on the particular make and model of the car being tested.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.