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2014 Toyota Camry to get 'significant' attention?

With competition from Ford, Chevrolet, Honda, Hyundai, Kia, Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned.
According to a report from Bloomberg, Toyota's move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment. That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors.
"It's safe to say we'll be doing something with it," Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week's LA Auto Show. "We'll be paying significant attention to Camry next year."

New Toyota Tacoma, Ranger, Colorado/Canyon fight for midsize truck dominance

Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. HeÂ’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isnÂ’t interested in paying luxury prices. “The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “IÂ’m just trying to save some costs wherever possible.” The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors Co. and Ford Motor Co., which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades. Although it's easy to predict that the most lushly appointed versions of the new Taco could approach $50,000 (prices wonÂ’t be announced until later this year), Toyota insists it isnÂ’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells FordÂ’s offering 4 to 1. ThatÂ’s a role reversal from the full-size pickup market, where FordÂ’s F-Series has ruled the road for 46 years. Tacoma sales in the U.S. surpassed 237,000 last year, more than twice the number of GMÂ’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots. “This segment is likely past its prime growth spurt,” says Jeff Schuster, president of the Americas for LMC Automotive.

This 1,000-horsepower, rear-drive Toyota Corolla iM could be yours

We were amazed last year when we learned that Papadakis Racing built Fredric Aasbo a rear-drive, 1,000-horsepower 2017 Toyota Corolla iM for drifting. Now we're amazed that the car could end up in the hands of an average person, because the car is currently going for auction on Bring A Trailer. Just as a quick recap for those that might have missed hearing about the car last year, the little Toyota hatch features a turbocharged and nitrous-injected 2.7-liter 2AR-series Toyota four-cylinder. Variants of that engine are found in older Toyota RAV4s and Camrys. According to Bring A Trailer, the engine hits 1,000 horsepower and 850 pound-feet of torque when running on E85. Power goes through a four-speed dog box manual transmission to the rear wheels. Now there is the question of what you would do with such a mad machine. One possibility is to run it again in the Formula Drift series the car was built for. Bring A Trailer reports that it should be legal for the 2019 season, and with extra parts and wheels, you would be in a good spot to get started. The seller does note that all the graphics and sponsor decals would have to be removed if it's entered again. Even if you didn't run it in a professional drift series, it would probably be a fun car to use in more grassroots drift events or even just as a track car of some sort. There's also one more potential option that would be totally absurd. You see, it appears Papdakis Racing started with a factory-built, street legal Corolla iM that could have easily gone on to see a life of ferrying a young couple or family around in efficient, affordable style. As such, it should have a VIN that could be used to register and insure the car without too much trouble. It even still has functional lights. As long as you're in a state that doesn't have modification or emissions restrictions, it could be possible to make this a street car. Now we're not positive on this, so do your due diligence before plunking down cash for it, but it does seem possible, and it would be crazy and awesome. Related Video: