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Toyota Prius sales could come up short in 2013

A Toyota executive has said that the automaker's hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota's US sales, told Reuters, "The 240,000 to 250,000 range is kind of where we're settling our sights for the Prius family."
The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V, a hatchback wagon (shown above) and the Prius C, a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units.
Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July.

Toyota Yaris Hybrid-R is road-going version of brand's racing technology [w/video]

Did you know that the Yaris is Toyota's best-selling vehicle in Europe? That may help explain to us Americans why the car that's lowest on the company's totem poll here in the US got turned into an all-wheel-drive hybrid track monster for the 2013 Frankfurt Monster Show.
Called the Toyota Yaris Hybrid-R, this three-door pocket rocket isn't just a hybrid making a lot of horsepower - it incorporates technology from Toyota's TS030 Hybrid racecar that competes in the FIA World Endurance Championship series, including the 24 Hours of Le Mans. The Yaris Hybrid-R packs a 300-horsepower, turbocharged, 1.6-liter four-cylinder engine under its hood, which should be enough for most speed freaks, but Toyota pairs it with two 60-hp electric motors at each rear wheel (the same ones used in the production Yaris Hybrid that's sold in Europe). That makes total system output an insane-for-this-size 420 hybrid horsies.
But that's not all, as the Yaris Hybrid-R forgoes the traditional battery pack below the rear seats in favor of a supercapacitor, which can both hold more energy and has a much faster power charge/discharge speed than traditional batteries. Paired with the supercapacitor is a third 60-hp electric motor/generator positioned between the engine and six-speed sequential transmission. Its job is to feed the super capacitor energy during deceleration and direct its power to the rear electric motors when more grip and oomph is needed.

Four Wheeler crowns Ultimate Factory 4x4... who wins?

Nearly every automaker doing business in the SUV or pickup truck segments offers a package designed to improve the off-road capabilities of its wares. But, of course, not all such factory kits are created equal. How, then, to separate the wheat from the chaff? Gather each of them up and put them through their paces, naturally.
The folks from Four Wheeler and PickupTrucks.com joined forces to run just such a comparison test, with the winner named the Ultimate Factory 4x4. A total of seven vehicles showed up to the fight: the 2012 Ford F-150 SVT Raptor, 2013 Jeep Wrangler Rubicon, 2012 Nissan Frontier PRO-4X and Xterra PRO-4X, 2012 Ram Power Wagon, and 2012 Toyota 4Runner Trail and Tacoma TRD T|X Baja Series.
With the contestants in place, the whole crew put each vehicle through a battery of tests that included skidpad and acceleration measurements, a hillclimb, a rocky stairstep course and a rock garden. Considering the nature of the beasts, on-road ride and comfort were not part of the routine.