2010 Toyota on 2040-cars

Auto blog

Toyota releases its Le Mans recap, 'The Ultimate Endurance Race'

Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans, and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race, the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans.
There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it's gonna be good. You'll find the relevant words and the images just below.

2013 Toyota Camry Hybrid

Giving Vanilla A Good Name
"Vanilla." Taken in modern context, that's not a compliment, but it should be. Vanilla actually has exotic origins, and as spices go, only saffron is more costly. Despite the realities, calling something "vanilla" is not whistling in admiration. The Toyota Camry has been called "vanilla" countless times since its debut, but both the car and the bean have something up their sleeves.
Scoff all you want, but vanilla is the most popular ice cream flavor, and there is no mainstream sedan that outsells the Camry. Apparently, vanilla has an underlying tinge of filthy lucre. We didn't feel rich, exactly, wheeling around in the Camry Hybrid, but we came away impressed, nonetheless.

Toyota GT86, Scion FR-S sales disappointing worldwide?

Okay, folks - it appears we've got a problem. The Toyota GT86, Europe's counterpart to our own beloved Subaru BRZ and Scion FR-S coupes, is apparently not selling too well. This, according to Toyota's European Vice President of Research and Development, Gerald Killman, is what's limiting plans for additional variants of the rear-drive coupe.
"A faster version of that car would be at the top of most people's wish lists, but like the cabriolet, it is hard to justify a business case to push either model into production based on the current sales," Killman told AutoExpress. "Personally, I think that engine could use a little bit more," he added.
More troubling is that slow sales aren't limited to the Euro-spec car, with Killman claiming that the GT86 have been missing sales targets in major markets around the globe. It may not be that the US is one of those major markets, though. Scion's Vice President, Doug Murtha, tells Autoblog that his brand is happy with the sales of its version of the GT86, the FR-S. 18,000 units were sold last year, which Murtha says is "generally in line with original expectations for the car."