2008 Toyota Rav4 on 2040-cars

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Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Who sold the most small/midsize pickups in 2012? PickupTrucks.com investigates that, too

PickupTrucks.com has taken another look at the sales of its favorite vehicle bodystyle as part of an ongoing series. According to registration data from R.L. Polk, the Toyota Tacoma easily took the crown as America's best-selling mid-sized pickup, with 133,477 units rolling into new homes in 2012. For comparison, the second-place Nissan Frontier only saw 50,566 registrations.
We feel compelled to point out that before Ford pulled the plug on its ancient Ranger, the company was moving some 75,000 units per year. That number had shriveled to 15,662 by 2012, which was still enough to surpass the Honda Ridgeline. Interestingly enough, one person brought home a brand-new Hummer H3T as well. But mid-sized trucks represent only a fraction of total pickup sales. Dealers sold a total of 241,471 midsizers last year compared to 988,326 half-tons.
That segment was dominated by General Motors with 533,814 sales followed by Ford at 478,204. Ram Trucks trailed behind in third with 241,204 units with Toyota close behind at 229,769. Nissan, meanwhile, remains a distant fifth. Head over to PickupTrucks.com for a closer look at the breakdown in each segment.

Toyota GT86 turbo, convertible, sedan variants back on the table

Okay Toyota, make up your mind. Figure it out. Quit playing games with our heart. Either build a bunch of variations of the excellent GT86 (also known as the Scion FR-S and Subaru BRZ) or don't. At this point, we're just tired of the back and forth. After no shortage of denials, an Australian website is claiming that Toyota is reconsidering convertible, four-door, turbocharged and all-wheel-drive hybrid variants of the GT86. Kindly pass all the salt.
It's not that we don't want to believe the Aussies; we do. But when the story lists the same "sources in Japan" as a lot of the other denials and confirmations about GT86/BRZ/FR-S variants, well, there's a certain sense of the "Boy That Cried Wolf," here. Ignoring all that, then, what does Motoring.com.au claim to know?
Sources claim the GT86 Convertible will arrive in October 2014, while the turbocharged and hybrid sedans are slated for 2016.