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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota's Copen GR Sport is a tiny, racy roadster

In its home market, Toyota has a designated sport brand called GR, which is meant to invoke Toyota's Gazoo Racing division. It has three tiers of sportiness: the entry-level GR Sport, GR, and all-out range-topping GRMN. Ahead of the Tokyo Motor Show, Toyota announced it is adding to its GR Sport lineup a new mini convertible called the Copen GR Sport. Toyota pulled the Copen from Daihatsu's bank of cool minicars. Diahatsu announced its own Copen GR Sport at the Tokyo Auto Salon in early 2019. Now Toyota will sell its own hotted-up version of the tiny roadster. Toyota Gazoo Racing tweaked the new model and gave it sportier equipment and a visual update inside and out. First, let's talk basic stats. The Copen GR Sport weighs roughly 2,000 pounds and has a 0.66-liter turbocharged engine that makes 63 horsepower at 6,400 rpm and 68 lb-ft of torque at 3,200 rpm. It's front-wheel drive and is available with a five-speed manual or a continuously variable transmission (CVT) with seven-speed Super Active Shift and paddle shifters. Toyota left the powertrain alone and chose to focus on body rigidity and suspension tuning. The Copen GR Sport has specific shock absorbers, updated spring rates, retuned power steering, a new front brace, and a redesigned center brace.  Toyota made the Copen a bit more visually aggressive as well. It has a unique front bumper with side air intakes, a larger front grille, and a rear bumper with a new diffuser look. It also comes with matte gray BBS forged-aluminum wheels, LED headlights, LED fog lights, and LED taillights. GR Sport emblems on the front, side, and rear assure passers-by this is not a regular Copen. In total, eight exterior colors are available, as are multiple color options for the roof. The black interior was spruced up with Recaro sport seats with GR embroidery, a MOMO leather-wrapped steering wheel with the GR emblem, piano black accents, and a new GR instrument cluster with red accents. Unfortunately, the pint-sized roadster is only available in Japan.

Toyota GT86, Scion FR-S sales disappointing worldwide?

Okay, folks - it appears we've got a problem. The Toyota GT86, Europe's counterpart to our own beloved Subaru BRZ and Scion FR-S coupes, is apparently not selling too well. This, according to Toyota's European Vice President of Research and Development, Gerald Killman, is what's limiting plans for additional variants of the rear-drive coupe.
"A faster version of that car would be at the top of most people's wish lists, but like the cabriolet, it is hard to justify a business case to push either model into production based on the current sales," Killman told AutoExpress. "Personally, I think that engine could use a little bit more," he added.
More troubling is that slow sales aren't limited to the Euro-spec car, with Killman claiming that the GT86 have been missing sales targets in major markets around the globe. It may not be that the US is one of those major markets, though. Scion's Vice President, Doug Murtha, tells Autoblog that his brand is happy with the sales of its version of the GT86, the FR-S. 18,000 units were sold last year, which Murtha says is "generally in line with original expectations for the car."