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Auto blog

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.

2015 Toyota Tundra Bass Pro Shops Off-Road Edition a Gulf-State exclusive

Americans certainly have a fondness for pickup trucks with the Ford F-150 and Chevy Silverado frequently being among the top sellers each month, and that attachment is famously strong in the Lone Star State. We already saw Chevrolet unveil its Colorado Sport concept at the State Fair of Texas. Not to be outdone, Toyota debuted its new the 2015 Tundra Bass Pro Shops Off-Road Edition there, as well.
All of the Tundras use a 4x4 CrewMax SR5 configuration with the Tow Package, and they all come with Toyota's 5.7-liter V8 with 381 horsepower and a six-speed automatic gearbox. What actually sets these vehicles off as the Bass Pro Shops special edition is the 20-inch matte black wheels, tubular side steps, a spray-on bedliner, stainless steel exhaust tips and fender flares. To promote the connection with the store, there are Bass Pro Shops-branded floor mats and company decals on the bed. Of course, pickups are meant to get used, and to make sure of that, buyers also receive a package containing fishing, hunting, camping or marine gear worth about $1,000.
The special edition trucks will only be available in the Gulf States of Arkansas, Louisiana, Mississippi, Oklahoma and Texas beginning this October, and they'll carry a price of $43,975.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.