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Japan offering $20,000 incentives for hydrogen fuel cell vehicles

That tailwind Toyota may be feeling in Japan won't be from a stiff breeze off the northern Pacific Ocean. The Japanese automaker is getting ready to start selling its first production hydrogen fuel-cell vehicle in its native country next year. And the government is ponying up real big in incentives, Reuters says. The Japanese government will provide incentives worth about $20,000 per fuel-cell vehicle, Reuters reports, citing Prime Minister Shinzo Abe. That sort of government money will bring Toyota's first hydrogen fuel-cell vehicle to the customer at under $50,000. Just so we're clear, Japan's incentives for battery-electric vehicles top out at about $8,500. That sound you hear is a bunch of Nissan executives tearing their hair out. Last month, Toyota said the price for the fuel-cell sedan would be about $69,000 in Japan, and while the company hasn't priced it for US consumption, the word's out that the car may be in the $50,000 range stateside. The fuel-cell sedan, which has a full-tank range of about 300 miles, goes on sale in Japan next April and will start sales in Europe and the US next summer. Honda is also debuting its first production fuel-cell vehicle next year, so Toyota's got company among automakers who are probably all raising a glass and saying "kampai" to the Japanese government right about now.

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.

Toyota reaffirms commitment to body-on-frame SUVs

Toyota sold 121,055 Highlander CUVs in 2012, according to Automotive News. By comparison, it sold 78,457 examples of four different body-on-frame, truck-based SUVs (4Runner, FJ Cruiser, Sequoia and Land Cruiser). One could argue then, that the traditional SUVs aren't pulling their weight from a sales perspective. Yet that isn't stopping Toyota from reaffirming its commitment to a segment that has seen its former champions - Ford, General Motors and Chrysler - abandon it with alarming speed. Ford and GM still offer body-on frame utilities, but only in the very largest offerings, catering to seven or even eight passengers. Everything outside of the Expedition or Tahoe rides now on a unibody.
Toyota's decision to stick with the technology is good news if you're in the market for smaller SUVs that are still capable of heading well off the beaten path. Outside of the Jeep Wrangler, Grand Cherokee (a unibody) and perhaps Nissan Xterra, there's not much in terms of capable SUVs between $20,000 and $50,000. As the Toyota brand's US head, Bill Fay, says, "Clearly, the trend has shifted, but there is still an owner base that is interested in these vehicles."
We don't doubt Fay on that, but it may also be somewhat telling that Toyota's SUV lineup is aging, and we haven't seen or heard much about replacement models in the pipeline. Admittedly, the 4Runner (pictured) has been facelifted for 2014, but it's mostly cosmetic in nature. Despite Toyota's posturing, we still expect its body-on-frame lineup to thin in the coming years as sales dwindle and escalating fuel-economy standards make business cases even tougher. Here's hoping that Toyota manages to keep at least one rough-and-tumble SUV in its lineup in the coming years.