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Toyota Prius remains best-selling vehicle in California, wireless charging tests underway

About one in every nine new cars in the US are sold in the California. If we're just looking at the four Toyota Prius hybrid variants, then the number becomes closer to one in three. Tesla Model S battery-electric vehicle sales? Try one in 2.7. For the second straight year, the Prius was the best-selling car in the Golden State. Toyota sold 69,728 Priuses there, almost a third of the more than 234,000 sold in the US in 2013. Prius sales in California alone were up almost 13 percent. And Toyota's ready to build upon that momentum with a new version of the Prius Plug-in Hybrid, saying that it's testing a wireless recharging system in Japan's Aichi Prefecture and will start similar tirals stateside later this year. We'll make the wild prediction that some of those tests, which involves magnetic resonance, will be in California. Meanwhile, Tesla's numbers were, in their own way, were more impressive. The California-based automaker sold 8,347 of its Model S units in the Golden State out of about 22,300 nationwide in 2012, Bloomberg News reports. In all, advanced-powertrain vehicles accounted for 9.3 percent of California new-vehicle sales, compared to 3.8 percent for the country, Bloomberg says, citing Hybrid Cars and Baum & Associates. Check out Toyota's press release on its California sales below. Prius Medals In The Golden State Toyota Prius is best-selling vehicle line in California Wireless charging testing for Prius Plug-in TORRANCE, Calif., Feb. 18, 2014 /PRNewswire/ -- The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row. The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate. 69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012. In the Golden State, the Prius Family outsells all other hybrid competitors combined. California drivers lead the country in adoption of vehicles powered, either wholly or partially, by electricity. 9.3% of vehicles sold in the state run on some form of electricity, according to the report. But despite the growing number of hybrid competitors, Toyota's hybrid leadership remains unmatched. In fact, one out of every two hybrids in California carries the Prius name plate.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."

Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.