Auto blog

Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Toyota i-ROAD leans its way into the city [w/video]

According to Toyota, the "i-ROAD takes the company closer to its goal of creating the ultimate range of eco cars." As you're surely aware, that range of eco cars includes the enormously successful Prius family, but this new machine is nothing like the hybrid hatchback. And it's not even a car - Toyota calls the i-ROAD a Personal Mobility Vehicle.
Toyota's i-ROAD Concept, which debuts at this week's Geneva Motor Show, is adorned with just three wheels, meaning it's just as much a motorcycle as it is a car, and the driver and passenger sit in tandem style instead of side-by-side. This arrangement allows for a very thin 850mm width, which is about the same as a large motorcycle. Because the cockpit is enclosed, the occupants don't need helmets, nor are they open to the elements outside.
Also like a traditional two-wheeler, the i-ROAD tilts through the turns and when driving on uneven surfaces. Toyota says its computer-controlled Active Lean technology automatically balances the vehicle with no input from the driver.

Toyota releases its Le Mans recap, 'The Ultimate Endurance Race'

Two weeks ago, Audi released its short video about this years 24 Hours of Le Mans, and now Toyota has put the experience into its own words and pictures. Called The Ultimate Endurance Race, the clip and accompanying press release focus on how hybrid power helped Toyota claim second and fourth places with the TS030 Hybrid in just its second year competing at Le Mans.
There are some brief scenes of the battles had this year, like when Lucas di Grassi in the Toyota almost kissed Allan McNish in the Audi above, but the best part might be when Toyota promises it will be back. Next year, it's gonna be good. You'll find the relevant words and the images just below.