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Toyota builds world's first 'outdoor website' for RAV4 promo

This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
Toyota's agency partner, Hello Computer, set up a 1.8-kilometer track at a cycle park that replicated sections of the automaker's website with real physical displays and interactive feedback. Riders were asked to leave their mouses and hit the trail on a mountain bike to experience the RAV4 Outdoor Website and learn about the vehicle.
That seems like a lot of effort for something that's available on the smartphones of these hyper-active people who aren't in front of computers, but hooray for creatively conquering a problem that didn't exist. Hey, let's not be complete wet blankets - maybe some of the cyclists that ran the Toyota gauntlet got a RAV4 for their to- and fro-ing after the experience. Check out the video of the outdoor website below.

Toyota discontinuing FJ Cruiser after 2014 model year

The Toyota FJ Cruiser is not long for this world. According to the manufacturer's own fleet website, the rugged FJ will be discontinued after the 2014 model year, with the companies final orders due in June of next year.
Toyota first launched the FJ Cruiser in 2006 as a 2007 model, and aside from minor year-over-year changes, it has not been substantially updated. The FJ is the modern successor to the original FJ40 Land Cruiser that Toyota produced from the 1960s all the way up through 1984, when the automaker decided to better focus on its larger, four-door Land Cruiser line. Currently, it uses a 4.0-liter V6 engine with either rear- or four-wheel drive, and is available with either a five-speed automatic or six-speed manual transmission. Interestingly, word of the FJ's demise comes not long after Toyota's US boss, Bill Fay, reaffirmed his company's commitment to body-on-frame trucks in late July.
Also of interest, Toyota's fleet website states that the 2014 model year Prius range will have "minor updates," though it's unclear what those are as of this writing. When Autoblog reached out to confirm these developments with Toyota, spokesman Curt McCallister reminded us, "As is our corporate policy, we don't discuss future products beyond the present or upcoming model year."

Lexus: No plans for LFA replacement anytime soon

Supercars are fantastic in terms of their raw performance, sound and ability to inspire interest in an automaker. They aren't so good at actually making money, even for giant, global automakers like Toyota. And if you are holding out hope that Lexus might be fibbing about there being no plans for an LFA successor, we have some bad news. "I think you will see us do some incredible things in the future, but probably not a $375,000 supercar anytime soon," Lexus Executive Vice President Mark Templin told Automotive News. The issue comes down to the LFA's cost to develop and massive price. Lexus built just 500 of the V10 supercars from 2010 through 2012. Templin said that the plan was originally for a much more modest vehicle with a steel body. However, that intention changed to plans for an aluminum exterior and eventually evolved further to carbon fiber during the course of its engineering. Templin is clear that Lexus isn't giving up on more accessible performance with its F sub-brand models, but more supercars aren't coming, at least not anytime soon. He previously suggested that the LFA was a generational model with a 30-year wait for the next one. These days, the workshop that built the LFA has been converted for a much less powerful but perhaps more important vehicle. Toyota now uses it to build the Mirai with the company's hydrogen fuel cell powertrain. Related Video: Featured Gallery 2012 Lexus LFA: Review View 30 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2015 Drew Phillips / AOL Plants/Manufacturing Lexus Toyota Coupe Performance Supercars supercar lexus lfa