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Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Toyota develops new pre-collision system with steering assist

A number of automakers are working on developing fully autonomous cars, but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years.
On the safety front, Toyota's new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren't in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don't get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015.
The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow. Also a part of AHDA is the Lane Trace Control feature, which sounds like a next-gen lane keep assist. This system uses cameras, radar and a computer to keep the vehicle in a "smooth driving line" by being able to change steering angle, engine torque and braking force. Toyota says this technology could be in place by the "mid-2010s."

Toyota will race C-HR CUV in 2016 Nurburgring 24 Hours

There won't just be traditional racecars competing in the 2016 Nurburgring 24 Hours; Toyota Gazoo Racing will take the bizarre route of prepping the C-HR crossover for the grueling event. The squad will enter more conventional machines, too, including a Lexus RC and RC F for the race that will run from May 26-29. Details about the C-HR Racing are scant at the moment. "We decided to take on the new challenge of creating ever-better cars using a crossover rather than a pure sports car," the company's announcement said. It makes no mention of the vehicle's specs, but the included photo show the CUV with a more aggressive front fascia, vents along the hood, and a big wing at the rear. The driver lineup includes Masahiko Kageyama, Kumi Sato, and another person to be announced later. Toyota will reportedly introduce the production version of the C-HR at the Geneva Motor Show, and the final one will allegedly carry over the current rakish shape and hybrid powertrain. The company also showed it with Scion badging at the 2015 LA Auto Show to suggest a likely arrival in the US. This year will mark a decade of Gazoo Racing's competition in the 24 Hours of the 'Ring. The squad notably raced the LFA there for several years, but it showed a willingness to bring weirder vehicles too like a Lexus CT 200h in 2011. Nothing has been quite as odd as racing a crossover there, though. Toyota GAZOO Racing Celebrates Decade of Participation in the 24 Hours of Nurburgring with Triple Entry for 2016 Race Toyota City, Japan, January 15, 2016-Toyota GAZOO Racing announces the entry of three vehicles-a Toyota C-HR Racing*, a Lexus RC, and a Lexus RC F-in the 44th 24 Hours of Nurburgring endurance race to be held in Germany from May 26 to 29, 2016. The 24 Hours of Nurburgring plays an important role in Toyota's motorsports activities for building ever-better human resources and vehicles under intense racing conditions. Beginning in 2007, the 2016 event marks the 10th year of Toyota's participation in the race under the banner of GAZOO racing. When asked to look back over the last ten years, team representative Akio Toyoda said, "I remember GAZOO Racing first taking on the challenge of the Nurburgring in 2007 in an Altezza like it was yesterday. There are so many memories running through my mind–the interaction with the roads of the Nurburgring, whose characteristics seem to change with each shift in the weather, the meeting and parting with new and valuable friends.