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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

Chevy Blazer and Easter Jeeps | Autoblog Podcast #576

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Assistant Editor Zac Palmer. They do a rundown of the latest news, including rumors of the Toyota Tundra and Tacoma sharing a platform, Jeep's insane Easter Safari concepts and an upcoming "entry level" performance Ford Mustang. Then they talk about driving the new Chevrolet Blazer and Jeep Grand Cherokee Trailhawk, and compare driving the Genesis G70 to the Kia Stinger. Finally, they take to Reddit to spend someone's money on a new crossover. Autoblog Podcast #576 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota Tacoma and Tundra to share a platform? Jeep Easter Safari concepts "Entry level" performance Mustang? Cars we're driving: 2019 Chevy Blazer 2019 Jeep Grand Cherokee Trailhawk 2019 Genesis G70 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

The Civic goes hybrid, driving the Nissan Z Nismo and more | Autoblog Podcast #833

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They discuss the refreshed 2025 Honda Civic and its new hybrid powertrain, a possible Ford Maverick sport truck, rumblings of a new Mitsubishi Delica, the continued growth of hybrid sales, the UAW's loss in Mercedes' Alabama plant, the VW ID.7 being delayed, Tesla Semi news and the BYD Shark headed to Mexico. They chat about Formula 1 for a moment before hopping into the reviews section. Zac's been driving the new 2024 Nissan Z Nismo, and Greg's been spending a bunch of time in the long-term 2024 Mazda CX-90 PHEV. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #833 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2025 Honda Civic Hybrid refresh Maverick sport truck on the way? Is Mitsubishi bringing a new Delica to North America? Hybrid sales are booming The UAW loses in Mercedes vote Volkswagen ID.7 delayed in North America Tesla Semi picks up more steam BYD Shark is headed to Mexico as a mid-size pickup Formula 1 catch-up Cars we're driving: 2024 Nissan Z Nismo 2024 Mazda CX-90 PHEV Long-Termer Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Motorsports Podcasts Ford Honda Mazda Mercedes-Benz Mitsubishi Nissan Toyota Volkswagen Truck Crossover Hatchback SUV Electric Hybrid Luxury Off-Road Vehicles Performance Sedan Podcasts