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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

2013 Pikes Peak Hill Climb, Practice Day 4

The fourth and final practice day of the 91st Pikes Peak International Hill Climb is complete. Tomorrow everyone will make any last-minute adjustments and get their cars, their bits and bobs lined up in the pits for Sunday morning's this-time-it-counts run.
The Unlimited runners took on the top section of the course today, Sébastien Loeb and his big-mouth Peugeot acing the practice test again with a time of 2:11. Rhys Millen's team proved its got the engine issues of two days ago in the Hyundai PM580T sorted out, posting the next-best time at 2:27.16. The reason we had to dip all the way into the hundredths for his time is because he nipped Romain Dumas by just .31 of them, the Frenchman in the Norma M20FC PP running the course in 2:27.47. In fourth came the Frenchman in the monster Mini, Jean-Philippe Dayraut six seconds back at 2:33.
Time Attack competitors, also on the upper section, were led by Paul Dallenbach in the Hyundai Genesis Coupe with a time of 2:36, Porsche pilot Jeff Zwart crossing the line six seconds later at 2:42, fellow Porsche driver David Donner coming in another six seconds back at 2:48. Dallenbach has topped three of the four practice-day sessions, sliding into the second spot behind Donner only on Practice Day 2.

Coming Toyota Supra to forgo hybrid, get a BMW six-cylinder turbo?

For years, almost all of the talk about the Toyota FT-1 concept becoming a resurrected Supra envisioned a hybrid under the hood. And then the latest take on Future Toyota 1 showed up at the 2014 Detroit Auto Show and - although Toyota wouldn't say a word about any engine at all - horizons began to expand. Imaginary fancies were aided by the news that Toyota had partnered with BMW to develop a sports car on the next-generation BMW Z4 platform, which would necessarily mean an engine bay designed to accept an old-fashioned hunk of gas-burning iron-working solo. Car and Driver now turns the whole thing around, reporting that there will be an inline-six with forced induction provided by BMW under the hood. What about that hybrid, though? The report states, "there's currently no indication that the Silk Road cars will offer hybrid options" - 'Silk Road' being the codename for the jointly-developed vehicles. CD makes a point to note that said tidbit came from Germany, not Japan. However, designers at Toyota's Calty studio did tell Automotive News last year that they designed the body with an inline-six in mind, a nod to the Supra's history. Hybrid rumors aren't dead yet, though - remember, we were hearing about all-wheel drive and supercapacitors in May 2014. The coupe is predicted to be a 2018 model, making its appearance sometime in 2017, and be "about 10 percent" smaller than the FT-1 concept. Related Video: