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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

Autoblog Minute: Ford Ranger, UK Mustang, Hyundai Hybrid

Ford may bring the Ranger back to the US, the UK goes nuts over the Mustang, and the battle of hybrids heats up with spy shots of the Toyota Prius and a new Hyundai. Autoblog's senior editor Greg Migliore reports on the weekly recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Ford may bring the Ranger back to the US, the UK goes nuts over Mustang, and the battle of hybrids heats up with spy shots of Prius and a new Hyundai. I'm Autoblog senior editor Greg Migliore and this is your Autoblog Minute weekly recap. 2011 was the last time we saw Ford's midsize pickup in the US but according to a report from the Detroit News we could see production of the Ranger at the [00:00:30] Dearborn automaker's Michigan Assembly Plant as early as 2018. Ranger could compete with the Chevy Colorado and perhaps revive the compact and midsize pickup market for Ford, but the future of Ranger in the US depends a lot on Ford's ongoing negotiations with the UAW. About 2,000 orders for the 2015 Mustang were placed in the UK, tying up production of the pony car until July 2016. According to details in a press release from Ford UK, [00:01:00] it looks like Brits are a lot like their American cousins, opting for the 5.0 liter V8, with Race Red as the popular color of choice. Photos of the 2016 Toyota Prius leaked generating a lot of buzz over the styling. This fourth generation Prius will have some new competition as spy shots of a new Hyundai also surfaced this week. The car is said to be a hybrid and a bonafide "Prius fighter." Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, [00:01:30] including the latest in FCA rumors for 2016. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Ford GMC Hyundai Toyota Truck Hybrid Autoblog Minute Videos Original Video