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Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.

2014 Toyota 4Runner revealed at Stagecoach Music Festival

Toyota has just pulled the sheet off its updated 2014 4Runner at the 2013 Stagecoach Music Festival near Palm Springs, California. Toyota is the title sponsor at the festival, and claims that this is the first ever global reveal of a new automobile at a major music festival. We're also guessing this is the first time that the 4Runner has seen duty inside what looks like a vintage circus act's cage.
We can see from the photos (and the earlier teaser images) that the body-on-frame SUV has received a freshened look with new smoked light fixtures front and rear, along with a reworked front fascia and grille. The profile view seems largely unchanged, though there are new wheel patterns on offer.
The 4Runner will continue to be offered in three trims, including SR5, more luxurious Limited, and off-road-ready Trail specification. Both 4x2 and both part- and full-time 4x4 models will continue to be available, all will be powered by the same 4.0-liter 270-horsepower V6 and five-speed automatic as last year.

Toyota hydrogen vehicle visits CES, on sale in US in 2015

If there was ever any doubt that Toyota loves hydrogen vehicles, just listen to some of what Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, USA, said today at the Consumer Electronics Show (CES) in Las Vegas: "Fuel cell electric vehicles will be in our future sooner than many people believe, and in much greater numbers than anyone expected." "Hydrogen works beautifully with oxygen to create water and electricity and nothing more." "This [hydrogen] infrastructure thing is going to happen." "I believe what I'm going to tell you about today is going to change our world." Sounds like love is in the air. In all seriousness, Toyota is incredibly bullish on the future of hydrogen as a part of the automotive landscape, and is now gearing up for the 2015 launch of its hydrogen sedan. The concept version of the car was shown for the first time at the Tokyo Motor Show last fall and is making its North American debut at CES today, alongside the still-under-camo engineering prototype. The reasons for Toyota's hydrogen confidence? The debut vehicle is supposed to be a "reasonably priced" car that has a range of 300 miles and a refueling time of about five minutes. Carter highlighted the engineering work that Toyota has done over the past decades to get the fuel cell system downsized while upping power output to over 100 kW. He also said the vehicle will have carry enough energy to power a house for a week, so company engineers are working on an export power supply device. The H2 Toyota sedan will start sales in California (the only state in the US where there are currently any hydrogen stations) next year. The automaker is working with the University of California Irvine's Advanced Power and Energy Program (APEP) to figure out where to build the next series of public hydrogen fueling stations. Today there are ten, but the model Toyota is using "is based on the assumption that owners want to reach a refueling station within 6-minutes" and shows that 68 stations would be able to serve around 10,000 hydrogen vehicles. 'Toyota Car of the Future' On Sale Next Year; Opens 2014 Consumer Electronics Show (CES) Reasonably priced hydrogen fuel cell electric targets 300-mile range, 3-5 minute fill-up LAS VEGAS (Jan. 06, 2014) – "We aren't trying to re-invent the wheel; just everything necessary to make them turn," said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A.