Toyota Matrix Xr Sport Wagon 2005 on 2040-cars

Auto blog

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

2016 Toyota Avalon gets revised equipment, sportier styling

Toyota has been known to make some sporty models. We're not sure we'd count the Avalon as one of them, but while that's not what the Japanese automaker's largest sedan is about, it has gotten a bit more aggressive – at least in the styling department – over successive generations. The current model introduced just a few years ago took things in a decidedly sportier direction, and the updated model revealed here for the 2016 model year takes it a step further. Debuting today at the Chicago Auto Show, the 2016 Toyota Avalon is an evolution of the model we already know. It features revised styling that's just a touch sportier than the model it replaces, and comes packed with updated equipment. As you can see, the reshaped lower grille gives it an incrementally more planted look, flanked by turning indicators to replace the outgoing model's foglamps. Around back are new LED taillights and a chrome bumper accent, and inside, the cabin has been retrimmed with gray accent stitching on the light gray upholstery. The new Avalon will be offered in five trim levels – XLE, XLE Plus, XLE Premium, Limited and Touring – powered by a conventional V6 engine, with Hybrid models dropping the lowest and highest of those trims. The two base models also get new 17-inch alloys, seven-inch dashboard display, new interior trim and tire pressure monitoring system. The XLE Premium gets an upgraded infotainment system with wireless charging, the Limited model gets 18-inch alloys (17 on the hybrid), automatic high beams and added safety systems, while the top-of-the-line Avalon Touring upgrades with larger 18-inch wheels and a revised front fascia as well as LED head- and daytime running lights. The revised Avalon debuts in Chicago alongside the Special Edition models of the Corolla and Camry. FIRST LOOK IN THE "SECOND CITY:" THE REFRESHED 2016 TOYOTA AVALON PREMIUM MID-SIZE SEDAN - Updated Styling - New LED Headlights and Taillights - Retuned Suspension for Enhanced Comfort - Upgraded Convenience Features - 2016 Camry and Corolla Special Editions Also Unveiled CHICAGO, Feb. 12, 2015 - - Call it a trio of firsts in the Second City as the refreshed Toyota Avalon and sporty Camry and Corolla Special Editions made their world debuts at the 2015 Chicago Auto Show. The three models rode into Chicago with a head of steam as the Avalon, Camry and Corolla are each the sales leaders in their respective segments, a first for Toyota.

Scion reveals iM concept ahead of LA debut

After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
Along with the Scion logos, the five-door hatch is treated to a deeper air dam flanked by angular vents with stacked fog lamps, beefed-up wheel arches linked by widened side sills and filled with 19-inch, anthracite-finish alloys on low-profile rubber. Vented brake discs and four-piston calipers join an adjustable suspension as show-worthy equipment upgrades.
The sporty treatment continues around back with a similarly aggressive rear bumper and roof spoiler. Even the wing mirrors are replaced with narrower units. Little wonder it's all done up in a shade Scion calls "incrediblue" that looks rather similar to what sister-brand Lexus would put on one of its F-branded performance models - or for that matter what corporate ally Subaru would put on an STI hot hatches like the WRX.