2001 Toyota Mr2 Spyder on 2040-cars

Auto blog

Toyota, Kaley Cuoco grant wishes in Super Bowl XLVII ad

For viewers who plan on watching the Super Bowl only for the commercials, here's one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4.
Though not as entertaining as the actual teaser for this commercial, it still garnered a couple chuckles from the Autoblog crew. We won't spoil it for you, but a word of advice: if Cuoco ever shows up in your driveway granting you wishes, we'd suggest you be very clear what you want... and enunciate.
If you want to see the commercial before this Sunday's game, we have the video (and an accompanying press release) posted after the jump.

Toyota confirms all-wheel drive V8 hybrid for TS040 LMP1 car in 2014

The 2014 FIA World Endurance Championship is gearing up to be one of the most exciting seasons of endurance racing in recent memory. All of the factory-entered LMP1 class cars are using hybrid powertrains, and Porsche is returning to the top class of the sport after a 16-year absence. Don't count out Toyota, though. The team has just revealed the first official details about its 2014 TS040 LMP1 car, and it has a big surprise - all-wheel drive.
The TS040 will follow Audi's lead and will use a combination motor and generator to power the front wheels. The system will generate power under braking and will use it up when accelerating to give a boost in traction over last year's rear-wheel-drive Toyota TS030. Toyota will stick with a gasoline-fueled, naturally aspirated 3.4-liter V8 to feed the rear wheels and will take on Audi's diesel, turbocharged 3.7-liter V6 and Porsche's gasoline-fueled, turbo 2.0-liter four-cylinder.
Sadly, there are no real pictures of the TS040 yet. Toyota is holding off on unveiling the car until the end of March at the WEC test at the Paul Ricard circuit, and the racing season doesn't begin until April 20 with the 6 Hours of Silverstone. You can read the whole press release about the TS040 below.

Toyota to kill Scion brand [w/video]

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company. The FR-S sports car, iA sedan, and iM five-door hatchback will be re-badged as Toyotas starting in August for the 2017 model year, and the tC coupe will end production then. The C-HR displayed at the Los Angeles Auto Show will become a Toyota vehicle when it launches. Scion's 22 dedicated team members will be given opportunities to join Toyota. Toyota says it made the decision in response to customers' needs, noting it finds younger buyers want practicality in addition to the individualistic styling and features that Scion offered. Meanwhile, Toyota's own vehicles have gotten sportier, which the company says appeals to younger buyers. Scion claimed some successes, pointing to its average customer age of 36 years old, with 70 percent of its buyers new to Toyota. Scion sold more than a million vehicles since it launched. Its best year was 2006, when it sold 173,034 vehicles. Sales declined steadily in 2007-08 and then crashed in 2009 during the recession to 57,961 units, before bottoming out in 2010 with only 45,678 sales. "This isn't a step backward for Scion; it's a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network," said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. "I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I'm very proud because that's exactly what we have accomplished." While Scion never recovered from its drastic sales decline, it served as a test bed for marketing and dealer tactics that helped its parent company. Scion tried out no-haggle pricing, a streamlined option plan (some cars had only two choices: color and transmission) and a pre-paid maintenance plan. "We appreciate our 1,004 Scion dealers and the support they've given the brand," said Bob Carter, Toyota senior vice president of automotive operations. "We believe our dealers have gained valuable insights and have received a strong return on their investment.