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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Toyota finds profit in Europe thanks to hybrid sales

In the land of diesel, Toyota appears to be making money its own way and thereby making more of it. The Japanese automaker is taking on Europe's diesel-centric ways by substantially boosting sales of hybrids on the continent. That, along with cost cutting measures, has increased the company's European profitability, Automotive News says, citing recent remarks by Toyota's European operations chief Didier Leroy. Toyota, which lost money in Europe between 2008 and 2011, started turning things around two years ago by cutting labor at places like UK factories while consolidating production of models such as the Auris and Yaris hybrid vehicles. During the most recently completed financial year, Toyota Europe reported earnings that were up 75 percent from the year before, despite revenue being up just five percent. The company also aims to sell at least 1 million vehicles in Europe by next year and is boosting sales in countries like Russia. Late last year, Didier told Bloomberg News that Toyota's European market share was rising about one percentage point a year, while production at Toyota's factories in countries like France, Turkey and the UK were running at full capacity. Toyota estimated at the time that hybrids accounted for about a fifth of Toyota's European sales.

Toyota and Lexus show off advanced safety research vehicle [w/video]

While Google and Audi explore the possibilities of autonomous vehicles, Toyota and its Lexus division are studying the intermediate step of vehicles equipped with a deep suite of technology that help drivers make the best decisions. Introduced at this week's Consumer Electronics Show in Las Vegas, the Lexus advanced safety research vehicle is an LS sedan fitted with three high-def color cameras to detect objects up to almost 500 feet away, 360-degree Light Detection and Ranging (LIDAR) lasers that can detect objects up to 220 feet away, three radar units to keep track of other vehicles at intersections, a precision odometer on the rear wheel, GPS that estimates orientation and an accelerometer.
Currently testing at a purpose-built 8.6 acre urban testing ground at the Higashi-Fuji Technical Center in Susono, Japan the Toyota research vehicle is being used to study how to make better drivers, as well as figuring out how to reduce crashes as the industry's journey through passive and active safety systems progresses. In the event of a crash, new rescue systems are also being tested.
Further investment is being put into the Intelligent Transportation System (ITS) that would use shortwave signals to harness information from the car and from other vehicles on the road, as well as roadside infrastructure and even pedestrians. Toyota reasons it could then build a picture of interactions and, for instance, alert the driver to a potential collision at a blind intersection.