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Toyota donates engineers, not money, to country's largest anti-hunger charity

Key to production of any kind is efficiency - the ability to achieve maximum productivity with minimal effort or waste. Toyota has become a master of efficiency, with streamlined manufacturing operations around the world. In fact, the Japanese brand has become so well known for efficient operations that it now offers consulting services for organizations and companies outside the auto industry.
It also offers the same consulting for non-profits, free of charge. The New York Times took an in-depth look at the transformative impact that Toyota's engineers had on the city's charities, including The Food Bank, the country's largest anti-hunger charity. The auto manufacturer helped revolutionize the way these organizations served the community, showing that there's more to corporate philanthropy than just donating money.
Head on over to the Times' website and give the story a read.

2015 Toyota Tundra Bass Pro Shops Off-Road Edition a Gulf-State exclusive

Americans certainly have a fondness for pickup trucks with the Ford F-150 and Chevy Silverado frequently being among the top sellers each month, and that attachment is famously strong in the Lone Star State. We already saw Chevrolet unveil its Colorado Sport concept at the State Fair of Texas. Not to be outdone, Toyota debuted its new the 2015 Tundra Bass Pro Shops Off-Road Edition there, as well.
All of the Tundras use a 4x4 CrewMax SR5 configuration with the Tow Package, and they all come with Toyota's 5.7-liter V8 with 381 horsepower and a six-speed automatic gearbox. What actually sets these vehicles off as the Bass Pro Shops special edition is the 20-inch matte black wheels, tubular side steps, a spray-on bedliner, stainless steel exhaust tips and fender flares. To promote the connection with the store, there are Bass Pro Shops-branded floor mats and company decals on the bed. Of course, pickups are meant to get used, and to make sure of that, buyers also receive a package containing fishing, hunting, camping or marine gear worth about $1,000.
The special edition trucks will only be available in the Gulf States of Arkansas, Louisiana, Mississippi, Oklahoma and Texas beginning this October, and they'll carry a price of $43,975.

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.