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Toyota JV will sell Leahead EVs in China next year

You may have read that Toyota is about to establish a new electric vehicle sub-brand in China called Leahead that will focus on "cheap electric cars aimed at young and hip car buyers in China." This isn't 100 percent true, but the Japanese automaker is revving its electric motors for EVs in China, in a fashion. It makes sense for automakers to push for more EVs in China, given government support for the technology and the proven success of Tesla there. Low-speed EVs are popular, as well. Indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. We've heard reports before that Toyota is interested in going electric in China, with a different Toyota JV and thus a different brand but now we have an official word on Toyota's future EV moves in China, direct from Jana Hartline, the environmental communications manager for Toyota Motor Sales, USA. Hartline told AutoblogGreen that Toyota just celebrated the 10-year anniversary of GAC Toyota Motor Co., Ltd (GTMC), its joint-venture manufacturing company in China. And it is GTMC, not Toyota directly, that is the company behind Leahead (called Ling Zhi in Chinese). Leahead will begin selling EVs under the Ling Zhi brand starting in 2015. So, yes, indirectly, Toyota is going to sell electric vehicles to Chinese customers next year. There are rumors that the new EVs will be electric versions of the Corolla EX and/or the Yaris L, but we've got nothing confirmed on that front. We will be waiting for more new at the Shanghai Motor Show next April.

Toyota NA CEO says his excitement for hydrogen sedan is rising

Toyota has an undeniable vested interest in seeing its hydrogen sedan succeed when it goes on sale in the US next year, so it's no surprise that the company's North American CEO, Jim Lentz, says that he's got more hope for the car now than ever before. And if we remember ways that others in the company, like Bob Carter, have loudly sung hydrogen's praises, we have to assume that positivity is running awful high in Torrance. In fact, Lentz said that the US side of the company is far more excited by the H2 car than colleagues in Japan. Speaking at The Wall Street Journal's ECO:nomics conference in Santa Barbara, CA this week, Lentz said: After we've seen the product, understand its range, its driving dynamics, its refueling, we're a lot more bullish than Japan - probably about fivefold more bullish. It's just a question of how many can be produced now. Well, we've driven this car, and we still feel that Toyota is placing a big bet on the technology. One important issue is cost, but Lentz would not say exactly how much the car costs to make or what it will be priced at. He did say, though, that the production cost has dropped by 95 percent from the $1 million price tag the car wore ten years ago. That hints at a production cost of around $50,000. Lentz also said he thinks it will take at least a decade for hydrogen vehicles to hit sales of 500,000 per year in the US. Speaking to Bloomberg, he said: Their acceptance could get off to a quicker start than the hybrids did. I think you're going to see a lot more marketing of the concept of fuel cell much sooner than you did for hybrids, because basically the whole industry is behind it.

Toyota ready to get dirty with new TRD Pro Series

To the general public, Toyota is often thought of as a maker of bland but dependable cars, crossovers and SUVs that get their owners and a whole herd of whatever from Point A to Point B. Generally speaking, they're fuel efficient, comfortable and affordable. What the general public may not realize, however, is that Toyota enjoys a very strong history of going off road, too. The legendary Land Cruiser arguably established the trend, helping explore remote parts of the globe, while various guerilla warfare outfits and world military branches have unwittingly joined up with the boys from Top Gear to help cement the Hilux pickup's reputation for invincible performance. Now, though, Toyota is launching a new line of trucks and SUVs in the US that are even more explicitly targeted at hitting the trails. Meet the TRD Pro Series.
Featuring the 4Runner, Tacoma and Tundra, each Pro Series vehicle features TRD-tuned springs with Bilstein shocks, a TRD front skid plate, a TRD shifter, black wheels, branded floor mats and a "TOYOTA" grille badge, the latter of which harkens back to classic models. TRD Pro Series vehicles will be offered in the new Inferno paint color shown above, as well as Black and Super White.
The Tundra benefits from softer TRD springs that also provide a two-inch lift and a better ride in the rough, while the truck itself rides on 18-inch wheels with Michelin ORP tires. Each truck gains an extra two inches of wheel travel in front and 1.25 inches in back, while a TRD dual exhaust should generate a nicer sound than the trucks's standard V8 engine. Finally, a unique interior with red contrast stitching freshen up the cabin. We wouldn't go so far as to call this a Ford F-150 SVT Raptor fighter - far from it, in fact - but it's a bit more off-road oriented than your average pickup.