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2014 Toyota 4Runner priced at $32,820*

Toyota has announced pricing on its facelifted 2014 4Runner. The rough-and-tumble SUV will be available in three grades: base SR5, upmarket Limited and off-road-ready Trail. Depending on the trim level, buyers will have the choice of rear-drive or one of two different four-wheel drive systems. The sole engine is Toyota's 4.0-liter, 270-horsepower V6.
Entry-level buyers can get an SR5 for $32,820. That includes 17-inch wheels, fabric seats and Toyota's Entune infotainment system. Adding four-wheel drive bumps the price by $2,920, while the Premium Package (SofTex faux leather seats, navigation, sunroof, auto-dimming mirrors and power passenger seat) adds $1,875. All model prices listed do not include $860 for destination and tax.
The Trail starts at $35,725, while the Trail Premium bumps the price to $38,645, adding the same suite of equipment found on the SR5. While it boasts the same standard equipment as the SR5, the Trail is better suited for going off road. A multi-terrain response system comes standard, as does hill-start assist and Toyota's Crawl Control. For an extra sum, buyers can opt for the Kinetic Dynamic Suspension System, which automatically disconnects the sway bars for better articulation and trail holding.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

CARB uses tricked-out RAV4 EV to measure air pollution in California

The old-school Toyota RAV4 EV you see above is the California Air Resources Board's version of a non-participant observer. The all-electric vehicle cruises around the state measuring airborne pollution. Since it's powered by batteries, there are no tailpipe emissions created as CARB tries to get a handle on how dirty the roadway air is. The problem, CARB says, is that it is difficult to measure air pollution levels, "during calm conditions at night and in the early morning." There are over 250 stationary air monitoring sites in California today, but the Board wanted a way to expand where and when it can test for things like ultrafine particles, carbon dioxide and nox. The original plan for the Mobile Monitoring Platform – as the RAV4 EV is officially called – was to "Investigate Spatial, Diurnal and Seasonal Pollution Gradients" on California's highways and ports. The RAV4 EV was originally expected to cost $280,000 (see pages 11-12 in this PDF from 2009), but a new report in the Modesto Bee says it had a total of $300,000 just in monitoring equipment. Michael Benjamin, CARB's chief of air monitoring, told the Bee that the MMP, "paints a thorough picture about what air quality is in any given community." More importantly, the stationary and mobile testing equipment can tell CARB when and where the air is getting cleaner. Which is the whole point, after all.