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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Recharge Wrap-up: Mazda, Subaru and Toyota PHEV, Nomadic Power grant

The next generation of the Toyota Prius Plug-in Hybrid looks to be important for Mazda and Subaru as well. Toyota will likely need to sell more of the new plug-in hybrid to meet stricter ZEV standards in California. That means it will get more extra electric range, as customers have been asking for. Subaru and Mazda will also have to adhere to the California standards beginning in 2018. Those two smaller automakers will likely license a plug-in hybrid powertrain from Toyota in order to fulfill compliance. Read more at Green Car Reports. Tesla is partnering with Dalhousie University to improve battery technology. Tesla signed a five-year research agreement with Dalhousie's Jeff Dahn, a lithium-ion battery researcher. Dahn and the 25 researchers in his lab will work with Tesla's Director of Battery Technology, Kurt Kelty, to increase capacity through improved materials. The collaboration could be important both for Tesla's automotive and stationary batteries. "Our research group's goal is to increase the energy density and lifetime of Li-ion batteries, so we can drive down costs in automotive and grid energy storage applications," says Dahn. Read more from Dalhousie University. Nomadic Power is receiving a European Commission grant worth ˆ2 million (about $2.26 million) for trailer-mounted mobile batteries. Nomadic Power's mobile batteries, called Nomads, have incorporated photovoltaic systems and can be used to extend the electric driving range of a plug-in vehicle, or to provide backup power to a home. The Nomads use an intelligent energy management system to learn and predict user behavior and manage the solar system based on weather forecasts. "We see a strong future in electric-powered mobility and an increasing use of renewable energy, photovoltaic power in particular," says Nomadic Power CEO Dr. Manfred Baumgaertner. "Our mobile batteries have great potential in these markets that recently got a significant shot in the arm by Tesla's announcements." Read more from Nomadic Power, and at Green Car Congress. Related Gallery 2012 Toyota Prius Plug-In: First Drive View 24 Photos News Source: Green Car Reports, Dalhousie University, Green Car Congress, Nomadic PowerImage Credit: Nomadic Power Government/Legal Green Mazda Subaru Tesla Toyota Technology Electric recharge wrapup

Jay Leno gets behind the curtain on the design of the Toyota FT-1 concept

Hinting at the future of Toyota performance vehicles, the FT-1 concept was one of the stars of the Detroit Auto Show this year. It even nabbed fourth place in our Editors' Choice list. While he's a few months behind the car's official reveal, Jay Leno managed to get the only existing concept of the sports coupe wheeled into his garage to take a closer look, and he's pretty impressed.
Leno speaks with Alex Shen and William Chergosky, the exterior and interior chief designers of the FT-1 respectively, to get a better idea of the inspirations behind the concept. Jay heaps high praise on it for mixing Italian and Japanese design and says he likes the look even more than the Lexus LFA. The coupe isn't a product of either country, though. It was penned at Toyota's CALTY Design Research center in Newport Beach, CA.
The designers go into the entire history of the FT-1, and Shen even admits that Toyota design lacks an emotional factor at the moment. It's a fascinating interview behind some of the little touches you might miss at first glance. Unfortunately, the model doesn't have the green light for production yet and may never get made. In any case, scroll down to watch Leno swoon over the coupe.