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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Chip maker Nvidia adds Volvo to list of self-driving partners

Chipmaker Nvidia Corp announced on Monday it was partnering with Volvo Cars and Swedish auto supplier Autoliv to develop self-driving car technology for vehicles due to hit the market by 2021. Volvo is owned by China's Geely Automobile Holdings. Silicon Valley-based Nvidia also announced a non-exclusive partnership with German automotive suppliers ZF and Hella for artificial intelligence technology for autonomous driving. Nvidia came to prominence in the gaming industry for designing graphics processing chips, but in recent years has been a key player in the automotive sector for providing the so-called "brain" of the autonomous vehicle. The company, whose many partners already include Tesla, Toyota, Ford, Audi, BMW, and tier one supplier Robert Bosch, announced its latest deals at an automotive electronics show in Ludwigsburg, Germany. Nvidia's Drive PX artificial intelligence platform is used by Tesla in its Models S and X and upcoming Model 3 electric vehicles. Volkswagen AG's Audi is also using the system to reach full autonomous driving by 2020. In a call with reporters, Nvidia's senior automotive director Danny Shapiro said carmakers and their main suppliers are now moving away from the research and development phase of autonomous vehicles and into concrete production plans. The system developed jointly by ZF and Hella, and using Nvidia's Drive PX platform, will combine front cameras with radar and software to create technology meeting the Euro NCAP safety certification for so-called "Level 3" driving, in which some, but not all, driving is performed by the car. Volvo is already using the Drive PX for the self-driving cars in its "Drive Me" autonomous pilot program. Volvo's production vehicles built on Nvidia's platform, as announced on Monday, are planned for sale by 2021.Reporting By Alexandria SageRelated Video: Auto News Green Tesla Toyota Volvo Technology Emerging Technologies Autonomous Vehicles nvidia autoliv

Next Lotus Elise to draw from its roots

Recently-appointed Lotus CEO Jean-Marc Gales told Autocar that work on the new Lotus Elise, which is coming in 2020, is already underway, and thanks to growing sales, the automaker is set to make a profit for the first time in 20 years. Gales also dropped some details about the new sports cars' design philosophy and underpinnings. According to the report, the new Elise will utilize the same aluminum chassis technology found in the original Elise and won't bear any resemblance to the 2010 Elise concept. Instead, the upcoming vehicle will uphold its roots with a lightweight design that emphasizes driver involvement at an affordable price. The new Elise is rumored to weigh in at roughly 1,984 pounds, almost 384 pounds more than the original Elise. In order to meet US crash ratings, the Elise will most likely be wider, but have the same length as the current model. Power will probably come from a Toyota unit producing between 134 horsepower and 245 horsepower. The Elise is expected to come to the US where it will be offered with a manual and automatic transmission, which will both come from Toyota as well. Gales claims Lotus has more orders now than in any year in the last 10 years, with the US being one of the automaker's most important markets. Related Video: