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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Toyota Recalling Millions Of Cars Over Multiple Concerns

Toyota Motor Corp. is recalling nearly 1.8 million vehicles in the U.S. for various safety problems, including air bags that may fail to deploy. The Japanese automaker announced the U.S. recall Wednesday as part of a broader recall of 6.39 million vehicles - and 27 Toyota models - globally. In the U.S., the recall includes: - 1.3 million vehicles with faulty electrical connections that could cause the air bags to deactivate. Included are the 2009-2010 Corolla, 2009-2010 Matrix, 2008-2010 Highlander, 2009-2010 Tacoma, 2006-2008 RAV4, 2006-2010 Yaris and 2009-2010 Pontiac Vibe. If the air bags deactivate, they could fail to deploy after a crash. - 472,500 small cars with defective springs in the front seat rails, which could prevent the seats from locking in place. Included are the 2006-2010 Yaris hatchback, 2007-2010 Yaris sedan and the 2008-2010 Scion XD. Toyota said it is currently working on remedies for the problems. Dealers will replace the defective parts for free when replacement parts are available. The Pontiac Vibe, which is made by General Motors Co., is included in the recall because Toyota designed and engineered it for GM when the two companies shared a factory in California. GM says 40,500 Vibes will be recalled, and says GM dealers will make repairs when Toyota sends them the parts. The air bag issue is unrelated to a separate GM recall of 2.6 million vehicles for an ignition switch defect that can also deactivate the air bags. The Vibe isn't included in that recall. Toyota said no injuries or crashes have been reported related to the recalls. By region, the recall affects 2.3 million vehicles in North America, 1.09 million vehicles in Japan and 810,000 vehicles in Europe. Other regions affected by the recall include Africa, South America and the Middle East. The recall is one of Toyota's largest since 2009 and 2010, when the company issued a series of recalls totaling more than 10 million vehicles for various problems including faulty brakes, sticky gas pedals and ill-fitting floor mats. Toyota is under pressure to announce recalls quickly after a U.S. government investigation found it hid information about past defects. Last month, the company agreed to pay $1.2 billion to settle that investigation. It also paid fines totaling $66 million to the U.S. government for delays in reporting unintended acceleration problems.

GT Academy returns, and why Gran Turismo 6 demands a pedal/wheel setup

The path to become a racing driver is a difficult one. It requires starting early, with karts, and then building up through the years and if you're really, really good (and really, really lucky), a team will notice you and sign you up. Or, you know, you could just become really good at Gran Turismo, and beat out other like-minded fanatics for a seat in the GT Academy.
The racing school, which culls its students from the ranks of Gran Turismo players has already pumped out successful racers, most notably, Lucas Ordoñez, who has a second and third-place finish under his belt at the 24 Hours of Le Mans. With the 2014 GT Academy kicking off April 21 and running through June 16, you could have a chance to be the next Ordoñez.
That won't be easy, though. We recently had a playthrough on GT6 the proper way - with a racing seat, pedals and a steering wheel, complete with column-mounted paddles. (Our setup looked just like the one you see above, though that image is from E3.) In other words, it was as close to driving an actual car as most console games can get.