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Toyota announces new, more efficient powertrains for 60 percent of its vehicles by 2021

In the face of increasingly strict standards on fuel economy and CO2 emissions, Toyota announced today that it's introducing a new hybrid system, a new 2.5-liter direct-injection inline four-cylinder engine, and two new transmissions – an eight- and a 10-speed. The development of all of these components will be based around the Toyota New Global Architecture, or TNGA. Development of the systems has moved forward and the new powertrains will find their way into vehicles starting next year. TNGA, like Mazda's Skyactiv technology, is a complete design philosophy that focuses on more than just a clean or efficient engine. The first vehicle to deploy the TNGA platform was the current, fourth-generation Prius. With TNGA, Toyota focused on improving handling, ride, and braking performance. The new powertrains are meant to compliment this new platform by being both engaging to drive and fuel efficient. Since TNGA can be adapted for front-, rear-, or all-wheel-drive layouts, it's capable of underpinning a number of potential products. Toyota is arguably the leader in hybrid technology, and taking lessons learned in the development of the current Prius, the automaker has developed the new Toyota Hybrid System II, or THS-II, for rear-wheel-drive applications. Performance has improved versus the outgoing model, and Toyota says efficiency, especially at high speeds, has been improved. In addition, the system's use in plug-in vehicles has been improved. For the first time, the electric motor will be able to provide direct driving power, whereas before it simply acted as a generator. The new, naturally aspirated 2.5-liter four-cylinder, like the THS-II, has been designed around the TNGA platform. Most notably, the thermal efficiency of the engine has been improved. This means a higher output and improved exhaust and cooling. The new engine, which works in both traditional and hybrid applications, will proliferate through the Toyota and Lexus lineup. Toyota's two new automatic transmissions, like the new engines, are based on the TNGA system. That means a lighter and more compact design relative to similar transmissions. The 10-speed is intended for rear-wheel-drive Lexus products like the GS and LS. The tuning has been adjusted to improve response and smooth out shifts, though it's impossible to say how much it's been improved without getting behind the wheel.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.