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Toyota, Ford decide to end hybrid collaboration before it starts

Not all so-called Memorandum of Understanding pacts end in actual collaborations. For instance, after a two-year "feasibility study," Toyota and Ford have just announced that they will not be developing hybrid systems for use in light trucks and SUVs as previously planned, and the two automakers will instead continue to develop their own hybrid technology independently.
The would-be collaboration was first announced in August of 2011, and would have seen a rear-wheel-drive hybrid platform that would "improve the efficiency of trucks and SUVs while still allowing them to be driven in the way customers expect," according to our initial post on the topic.
Keep in mind that this announcement isn't to say we shouldn't expect hybrid pickups and SUVs from the two automakers, but that they probably aren't coming very soon - Ford says it will have a system "before the end of this decade" and we haven't heard much from Toyota on the hybrid truck front since the 2008 A-BAT Concept (pictured above) - and that they will not share any components between them (and they never have, for what it's worth).

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

A Ferrari-swapped Toyota GT86 sounds menacing

Ryan Tuerck and Gumout's Ferrari-swapped Toyota GT86 has clearly been a grueling labor of love. And now, finally, the competition-only car is near enough to completion that the team could fire up for the first time. And the sound coming out of the custom machine is incredible. In addition to putting out a short clip of the engine's glorious sound, Tuerck gives a detailed walkthrough of the entire vehicle and explains some of the custom touches behind the car. The exhaust, which comes out of the front end, for instance, was done to maintain the Ferrari 458 system's length. The result is supposed to mimic the sound of a stock 458, but we think it sounds more brutal than Maranello intended. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Ferrari-powered machine also shoots flames. Massive, ridiculous, impressive balls of flame. The vehicle is on track to be completed this month, and we can't wait to see it shred some tires. Related Video: News Source: Donut Media, Donut Media / FacebookImage Credit: Donut Media / YouTube Aftermarket Ferrari Toyota Coupe Special and Limited Editions Performance Videos toyota gt86 toyota 86 engine swap