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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Toyota, Lexus to build more CUVs to meet surging demand

What was the biggest takeaway from the auto industry's 2014? Besides the fact that recalls are now a sad and mostly unremarkable part of a vehicle's life, it's that you can't be a competitive, mainstream brand in the US without a really strong line of crossovers, SUVs or pickups. We saw evidence of this as recently as Monday, when Hyundai unveiled its HCD-15 Santa Cruz Concept, and now we're seeing it again with Toyota. The company already has a comprehensive lineup of both mainstream and luxury CUVs and SUVs, although surging demand – sales were up 16 percent last year, Bloomberg reports – has led the company to increase its production tempo at the plants responsible for the RAV4 and Lexus RX. "The freeze is still in place until the end of March of 2016," Toyota's Jim Lentz told Bloomberg during this week's Detroit Auto Show, referencing the production bump at the Japanese and Canadian factories responsible for the models. "That hasn't changed. All indications are that it will lift, but right now it has not lifted." The increased sales are even spurring the brand to consider additional CUVs, including a compact that would slot in below the RAV4, Lentz told the business publication. Such a move would give Toyota a player in an increasingly competitive and important segment. In 2014 alone, mainstream brands, including Honda, Mazda, Chevrolet and Jeep, have announced brand new products destined for the compact CUV market. "We're going to have to look at how the market under RAV4 develops," Lentz told Bloomberg. "There's no question that it's going to. That's going to be the next growth spurt." Related Video:

Toyota unofficially teases TE-S800 plug-in hybrid roadster

We really want to party with the Toyota Engineering Society. With the mothership company showing a bunch of modifications at the Tokyo Auto Salon last month, that nutty engineering group used the event to unofficially show off its TE-S800 PHEV roadster, as you can see in the two-minute video below. The car is a plug-in hybrid that pairs the 115-horsepower gas engine that's standard issue on the Toyota Prius hybrid with a 102-horsepower electric motor. The right-hand-drive two-seat-vehicle also sits on the platform of the little-bitty MR2 (remember those?) so it weighs in at less than 2,000 lbs. And, as you can see, the car's also painted bright green (now there's a hint) and kind of cool-looking. Do the math of combining more than 200 horsepower with a featherweight car, and you've got a rather sporty vehicle that can sprint from 0 to 60 miles per hour in less than six seconds, all while getting outstanding fuel economy. Yippee! Engineering Society aside, the Japanese automaker brought more than 30 customized vehicles to the Salon. Those included the Harrier G Sports Concept, a modified version of the Toyota's new crossover, and the Vitz RS G Sports Concept, which is a sported-out Yaris. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Gas2Image Credit: YouTube (mikichan1984) Green Toyota Electric PHEV roadster