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Scion was slain by Toyota, not the Great Recession

Scion didn't have to go down like this. Through the magic of hindsight and hubris, it's easier to see what went wrong. And what might have been. What the industry should understand is this: Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. This is more than just the failure of a sub-brand. It's the failure of a company to deliver new and compelling products over an extended period of time. Toyota will point to the Great Recession as the reason it hedged its bets and withdrew funding for new vehicles, instead of using that as an opportunity to redouble efforts. This was as good as a death warrant, although myopically no one realized it at the time. Sadly, GM's Saturn experiment was a road map for this exact form of failure. No one at Toyota seemed to think the Saturn experience was worth protecting their experimental brand from. Or they weren't heard. Brands live and die on product. Somehow, Scion convinced itself that its real success metric was a youthful demographic of buyers. It seems like this was used to gauge the overall health of the brand. Look at the aging and uncompetitive tC, which Scion proudly noted had a 29-year-old average buyer. That fails to take into account its lack of curb appeal and flagging sales. Who cares if the declining number of people buying your cars are younger? Toyota is going to kill the tC thirteen years [And two indifferent generations ... - Ed.] after it was introduced. In that time, Honda has come out with three entirely new generations of the Civic. Scion wasn't a losing proposition from the get-go. Its death is due to negligence and apathy. At launch, the brand could have gone a few different ways. The xB was plucky, interesting, and useful – a tough mix of ephemeral characteristics – but the xA didn't offer much except a thin veneer of self-consciously applied attitude. That's ok; it was cute. Enter the tC, which managed to combine sporty pretensions with decent cost. It took on the Civic Coupe in the contest for coolness, and usually managed to win. More importantly, an explicit brand value early on was a desire to avoid second generations of any of its models, promising a continually evolving and fresh lineup. At this point, the road splits. Down one lane lies the Scion that could have been. After a short but reasonable product lifecycle, it would have renewed the entire lineup.

New Forza 6 car pack will let you race the Pontiac Aztek

Just in time for this weekend's Rolex 24 Hours of Daytona, the new Alpinestars Car Pack for Forza Motorsport 6 on the Xbox One lets you slip into the driver's seat of last year's winner. If you want to take something much weirder for a spin, the collection also includes a 2005 Pontiac Aztek. The download is available now for $6.99. The Ford #02 Chip Ganassi Racing Riley Mk XXVI Daytona was in a four-car battle early in last year's race, but it eventually was victorious. Forza Motorsport 6 also challenges drivers who download the car to a new Rivals event around Daytona, and the fastest people could win Alpinestars prizes. If you're nostalgic for a classic Daytona racecar, this pack includes Mercury #15 Whistler Radar Cougar XR-7. The V8-powered beast won the IMSA GTO class in the 24-hour event in 1990. It should be fun around the game's longer road courses like Road Atlanta. This collection also has an eclectic mix of vehicles that aren't racecars. The controversial Aztek and the equally-controversial 1996 Subaru SVX take their places beside a lineup that offers drivers three eras of performance cars – a 1967 Sunbeam Tiger, 1974 Toyota Corolla SR5, and 1992 Alfa Romeo Milano Quadrifoglio Verde. The video below shows all of them in action. Race to the Finish Line with the Alpinestars Car Pack for Forza Motorsport 6 By Xbox Wire Staff posted on January 27, 2016 at 8:00 am With the racing season set to kick into full gear during this weekend's Rolex 24 Hours of Daytona race, Forza fans now have a chance to get their own taste of endurance racing glory with the Alpinestars Car Pack for Forza Motorsport 6, available on Thursday, Jan. 28. Leading off the pack of seven cars is last year's 24 Hours of Daytona winner, the 2015 Ford #02 Chip Ganassi Racing Riley Mk XXVI Daytona Prototype. The prototype will be fielded in this weekend's race, which begins at 2 p.m. EST on Saturday, Jan. 30 and can be viewed live on Fox Sports 1 in the U.S. The Alpinestars Car Pack features six additional cars, each with a unique pedigree all its own. From the 1990 Mercury #15 Whistler Radar Cougar XR-7 – also a competitor in Daytona 24 Hour events of years past – to the inimitable 2005 Pontiac Aztek (famous more for its fictional owner than its performance), this pack has something for every kind of car fan. Forza Motorsport 6 is the only game where players can drive last year's Rolex 24 Hours of Daytona winner on the recently remodeled Daytona International Speedway.

Toyota Aygo, Citro?n C1 to join Peugeot 108 in Geneva

Just the other day, Peugeot took the wraps off the new 108. But its new city car, like the 107 it replaces, doesn't stand on its own. The 107 was a sister vehicle to not only the Citroën C1 but also the Toyota Aygo. So it should come as little surprise that, while Peugeot was the first to release photos and details on its version, Citroën and Toyota will also be on hand with their own versions when the veils lift on all three at the Geneva Motor Show.
We're expecting the new trio of budget-oriented hatchbacks to bear the fruits of individual efforts to distinguish themselves one from another more than their predecessors, which essentially looked the same save for different badges. But from the teaser image above, we'd venture that the Toyota version will be a further departure from the 108 than the C1 will be.
One way or another we'll have to wait and see, but for now you can view Toyota's teaser clip below, along with the press releases confirming the debut of both in Geneva next month.