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Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

We've been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we're not the only ones with raised eyebrows. The current Camry hasn't even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It's that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America's Best-Selling Car, a mantle it has owned for a dozen years. It's ramping up fleet sales, too.
According to the analysts at TrueCar, Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That's more spiff money than the segment's other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period.
The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry's historically sterling resale value. ALG pegs the 2013 Camry's current 36-month residual value at 54.4 percent, well ahead of the segment average's 50.9 percent (but shy of the Accord's 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry's best-selling car crown going forward.

Toyota FT-1 hints at Supra, more aggressive hybrids

Toyota showed off the new FT-1 performance concept at the 2014 Detroit Auto Show today, and the obvious story angle is that this is the new Supra. That's enough weight for most concept cars to carry, but then we thought about it a bit more - FT-1 stands for "Future Toyota 1," after all - and re-read the hints Toyota is dropping about how the FT-1 fits into the company's future. Put all the pieces together, and we think there's a chance Toyota's hybrid models are about to get a whole lot cooler. Technically, the FT-1 is an EV, but that's just because all it has for a powetrain is a small battery and motor to move it around on stage. This concept doesn't even have a proposed powertrain, but a production Supra could have any number of powerplants under the hood (V6, V8, hybrid and inline-six are all mentioned by Automotive News). We also like the big red start button on the steering wheel, which owes at least a little to the blue start button in the Prius. What we're more interested here is what this sleek red beast could do for the look of Toyota's hybrids. The FT-1 could change how Toyota designs cars in the future. To make the FT-1, Akio Toyoda, the president and CEO of Toyota Motor Corporation, apparently challenged Toyota's Calty Design Research team to create a car with passion and "a palpable heart-pounding sense of excitement." Instead of making design decisions "by consensus among a large group of stakeholders," the company says "the [design] approval process has been streamlined. This new approach aims to produce cars that connect more deeply with customers." There was a sense in Detroit today that the FT-1 heralds a change in how the company designs cars in the future. The FT-1 is apparently not the result of Toyota's hybrid supercar partnership with BMW, but we know that Toyota isn't a total stranger to a high-performance hybrid category, having built the TS030 hybrid Le Mans race car. For an on-road gas-electric from the company, though, we're much more used to the egg-shaped Prius. While Toyota has backed off a 2003 pledge to make every model a hybrid, it has said that it wants gas-electrics powertrains to proliferate throughout the line-up. And, if the FT-1 previews a new Toyota look, then at least some of those hybrids will benefit from some of the good looks on display in Detroit.

Toyota's HaMo urban mobility carsharing program comes to France

We're guessing no one's nuts enough to try to take one of Toyota's three-wheeled leaning electric i-Road vehicles up into the French Alps. Still, the town of Grenoble, France, which sits at the foot of the mountains, has received 35 of those vehicles as part of a carsharing pilot program. Toyota's thrown in 35 four-wheel Auto Body COMS vehicles into the program as well. Grenoble, which is about 200 miles north of Marseille, was presumably chosen because of existing carsharing programs run by Cite-lib. This program, dubbed "Cite lib by Ha:mo," goes a little more futuristic, though, as it's part of what Toyota calls its "Ha:mo" plan (Ha:mo is short for "harmonious mobility"). The program will run for three years and includes 27 charging stations near bus lines and train stations. The public will be charged anywhere from three to 19 euros ($3.80 to $24.50 US) to use the vehicles for between 15 minutes and four hours. The good news is that drivers can pick up the vehicles in one location and drop them off in another. Toyota started testing the i-Road vehicles in Toyota City, Japan, this past March. The trike is about three feet wide and has a top speed of 28 miles per hour. Check out Toyota's press release below and read AutoblogGreen's "First Drive" impressions of the i-Road here. "Cite lib by Ha:mo", a New Type of Urban Mobility Based on Ultra-Compact Electric Vehicles Connected to Public Transport, Launches in Grenoble, France This innovative car-sharing service aims to prepare the City and agglomeration of Grenoble for electric mobility within a comprehensive multi-modal mobility plan. The three-year trial project brings together the competencies and services of five partners: the City of Grenoble, the Metro Area, French electricity company EDF and its affiliate Sodetrel, Toyota, and Cite lib, the local car-sharing operator. 35 three-wheel Toyota i-ROAD and 35 four-wheel Toyota Auto Body COMS will be available for short city trips in 27 charging stations installed and operated by Sodetrel - including for one-way trips from one station to another. A total of 120 charging points for the project and 41 for other plug-in vehicles will be added to the city's transport infrastructure. A simple pricing plan dubbed "3, 2, 1 euros" for respectively the first, second and third 15-minute increments will be proposed to Grenoble citizens.