2008 Toyota Fj Cruiser Trail Teams Special Edition Sport Utility 4-door 4.0l on 2040-cars

Auto blog

Toyota ready to design more heart-racing Prius

Long praised for its fuel economy and reliability, the Toyota Prius has been no stranger to less-than-flattering remarks about its styling and sense of excitement. In fact, the model is a regular movie punchline. For evidence, see Mark Wahlberg in The Other Guys or, more recently, Ice Cube in Ride Along. Apparently, Toyota President Akido Toyoda is getting the message and is pushing for what's been translated as a more "heart-racing" design for both the Prius and the Camry, the Canadian website Driving says. The Camry and Prius accounted for about a third of Toyota's US sales last year. With the Camry as the best-selling US model for each of the last dozen years, Toyota US head designer Kevin Hunter noted at the Detroit Auto Show last week that the Japanese automaker is looking for a "more emotional" design for the boxy sedan. The Prius redesign may have more constraints, as aerodynamics have to be factored in to ensure top-line fuel economy for the world's best-selling hybrid. Toyota used the Detroit show to show off the FT-1, a concept that many consider a preview of the new Supra. How this "Future Toyota 1" will affect the Prius and Camry redesigns, whenever they appear, remains in question but we like where things are headed.

Toyota's refreshed Sai is a Lexus HS by any other name

Toyota first launched Lexus in the United States back in 1989, but it wasn't until 2005 that it brought the luxury marque home to roost. But don't think that Toyota didn't find a way of selling many of its premium models in the Japanese Domestic Market in the meantime. The Lexus LS was sold as the Toyota Celsion, the ES as the Vista and Camry Prominent, and the SC as the Soarer. (We could go on, but you get the point.)
These days Lexus sells in markets around the world, including Japan, but Toyota still spins off its own versions of Lexus models to sell domestically as well. Like the new Sai, for example. Sharing its platform, hybrid propulsion and much more with the Lexus HS (which you may remember as the world's first dedicated luxury hybrid until it was pulled from the market early last year), the Sai was introduced to Japan at the same time as the HS was rolled out around the world. Now nearly four years on the market, Toyota has given it a bit of a refresh.
Boasting a far more aggressive front end and a restyled rear, the revised Sai features LED headlights, 16-inch alloys and a higher-quality interior in which JDM buyers will find a new center console and trim, along with an optional 10-speaker infotainment system. Toyota also boasts that the new Sai is made of 20-percent Ecological Plastic and recycled resin.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."