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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Toyota says no one wants a Toyota electric car

It's no secret that Toyota doesn't really have a heart in pushing pure electric vehicles. The very limited Scion iQ EV project was killed before it went very far and the RAV4 EV project with Tesla was always only meant to produce just 2,600 units, but it didn't even get that far. In short, by all public appearances, Toyota just doesn't see the value of a pure EV. "No one is coming to our door asking us to build a new electric car." – Toyota's Craig Scott Toyota's public reasoning for the lack of a Prius C EV, for example, has often been that customers don't want to compromise on range and that hydrogen is a better bet. Company executives like Bob Carter say so over and over again. A new comment by Craig Scott, Toyota's national manager of advanced technologies, says that the Japanese automaker, give a slightly different spin on things. "Toyota actually favors fuel cells over other zero-emission vehicles, like pure battery electric vehicles," he told the Los Angeles Times. "We would like to be still selling cars when there's no more gas. And no one is coming to our door asking us to build a new electric car." This, understandably, has riled up a lot of EV supporters, many of whom have called on all automakers to sell more electric vehicles. After all, if Nissan can sell around 3,000 EVs a month in the US, couldn't Toyota do something similar? Are there thousands of people coming to the door asking for the fuel cell sedan that Toyota will start selling in the US next year? That answer is unclear, but it certainly doesn't look like Toyota is backing off its H2 bet any time soon.

Midsize Sedan Comparison | Honda Accord vs. Toyota Camry vs. Mazda6

The rumors of the midsize sedan's death have been greatly exaggerated. The 2018 Honda Accord and 2018 Toyota Camry together moved more than 262,000 units through May of this year, which is still a ton of cars. Then again, both are down year-over-year despite being completely, and quite impressively, redesigned for 2018. So yes, the midsize sedan's grip on family transportation is weakening. Ford certainly thinks so, yet this change in consumer preferences comes at a time when the current crop of sedans is sensational. They're bigger and more powerful, yet also more efficient. Safety scores are impeccable. They even look better than ever. So before running out to score one of the bajillion little SUVs flooding the market, why not ponder this trio of midsize sedan all-stars that might actually work better? Over the course of three consecutive weeks we tested the 2018 Camry XSE V6, 2018 Accord Touring 2.0T and the perennial critical-darling 2018 Mazda6 Signature. The latter was thoroughly overhauled and, perhaps as such, bucked the segment trend by actually selling more in June this year. Each was a range-topping trim level with all the bells and whistles, plus the most powerful engine available. Really, you couldn't find cars closer in power, price and feature content. View 57 Photos Performance and fuel economy Toyota bucked the turbocharged trend by sticking with naturally aspirated engines for the 2018 Camry, and when it comes to its 3.5-liter V6, it's sure hard to argue with that decision. For starters, it produces 301 horsepower. Let that sink in for a moment. A 301-hp Toyota Camry. That crushes the others, while its 267 pound-feet of torque is only 6 less than the Accord. This is a strong, smooth engine that only gets better when you realize it matches the 26-mpg combined fuel economy of the others. Honda, meanwhile, followed the masses by switching to a turbocharged four-cylinder for the Accord's engine upgrade (and its base engine, for that matter). Though its 252 hp is considerably down on the Camry and its 271 lb-ft is only a smidgen more, the Accord's torque arrives earlier in the rev range without feeling overtly turbocharged. It also has 143 fewer pounds to contend with. When wrung out, this new 2.0-liter belts out a beautiful, typically Honda song made possible by the smart 10-speed automatic (the base 1.5-liter is paired to a CVT that results in more drone than mechanical music) that thankfully doesn't draw much attention to itself.